Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager
If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account.
You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.
Half of Your Site Elements Are Useless. Which Half?
Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing.
This isn’t a problem only with websites > I once worked with a company where everyone was convinced that one member of a team was the main value driver for the team’s multimillion dollar project. At the same time, this employee had a coworker that most of the team thought wasn’t bringing much to the table.
One Billion People Logged Onto Facebook In One Day
Social media overlord Facebook has passed a milestone today, recording one billion users logging into the navy blue platform in 24 hours.
Chuffed is probably an understatement for how Mark Zuckerberg, Facebook’s founder, is feeling right about now. He took to Facebook himself to share the news.
Instagram Blows Our Collective Minds By Introducing Portrait & Landscape Posts
Instagram has finally ditched the ubiquitous square and will now allows users to post in both landscape and portrait format.
According to Instagram’s press release: “It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.
Burger King Beats McDonald’s In Social Media Buzz Post McWhopper Plea
Burger King’s collaboration pitch to McDonald’s may have been flat out rejected by its competitor, but it looks like Burger King may have dominated the social media conversation following the stunt.
According to social media tracking firm Spredfast, Burger King has been mentioned in social media conversation 42 per cent more than McDonald’s.
Just How Social Is That Social Media Influencer?
Brands are being seduced by coverage about the appeal of influencers, and Thomas Hutley, head of OMD Word, is worried brands are going in too deep too quickly.
Over the last 12 months I can’t tell you how many times I’ve read articles on the ‘rise of social influencers’ or it being ‘the year of influencer marketing’. Yes we’ve seen huge growth, but with this growth comes opportunism and as brands race to compete, they’re breeding a new form of not-so-social influencers.
“Hashtags Are The Facebook ‘Like’ Desperation Of Yesteryear”: Affinity CEO
Marketing newsflash! People on social media aren’t just waiting to ‘engage’ with your brand, says Luke Brown, CEO of tech driven advertising and media agency Affinity. For him, using hashtags in campaigns is a “sadly misguided tactic”.
“It’s a bit like the Facebook likes desperation of yesteryear,” he told B&T. “So much energy for no meaningful gain.
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