Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 5 fastest ways to alienate online audiences
With video content growing exponentially, there are simple mistakes you'll want to avoid that can drive viewers away quickly. Steer clear of these potential pitfalls.
Running the exact same spot over and over: Repetition is a good way to drive messages deep into the cerebellum, but in a digital world where variety is abundant, a repeated piece of content can drive people insane. If you want to push audiences away in no time (or punish them for some reason) simply ignore the fact that they might want new and fresh material that contains the same message. Content creators who take the time to edit multiple spots and mix things up find greater engagement and retention.
How to Win More Conversions by Building Trust on Social Media
Trust is the building block of every relationship, even if it’s between business and customer.
Social media has gone from being the bold new frontier of advertising to being an assumed element of almost any marketing campaign. But just because social media campaigns are commonplace doesn’t mean that you can just tweet your new promo code and watch the conversions roll in.
Instagram Ad Rollout Will Make It the Top Media Buy: New Research
Are you using Instagram for your business? Have you thought about advertising on the platform?
Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.
In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.
Facebook Messenger Is The Second Most Downloaded App Of All Time
Remember when Facebook forced you to download its standalone messaging app, Messenger, by revoking access to messages from within its flagship app? Turns out that strategy worked swimmingly for the social network: A new report by app analytics firm App Annie says Messenger is one of the most downloaded iOS apps of all time.
Messenger is second only to Facebook's flagship app, and is followed by popular apps like YouTube, Instagram, WhatsApp, and Google Maps. Below are the top 10 most downloaded apps, as per App Annie:
Is The Cash You Splash On Search All Just A Total Waste Of Money?
The transparency of search as an advertising channel is appealing to marketers as it makes it relatively easy to forecast acquisition outcomes and to measure ROI. And, CFOs love the apparent certainty of it when it comes time to approve budgets.
That’s why search is often the first tool in the kit that digital marketers reach for when they want to fill the funnel, with the majority of spending going to a single, dominant publisher.
How to Optimize Your Social Profiles for Search
Have you thought about optimizing your social accounts for search? Do you know where to use keywords in your social profiles?
In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.
In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search.
Google’s New Logo Is Its Biggest Update In 16 Years
GOOGLE HAS A NEW LOGO THAT DITCHES THE OLD SERIF LOOK, AND REACTS TO YOU IN ALL CONTEXTS.
You will very soon notice that Google has a new logo that’s sleeker, brighter, and for the first time, animated. And then, you probably won’t notice it at all.
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