Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Outsourcing Social Media is Working for Businesses
Many large companies worldwide are facing a conundrum when it comes to using social media to help generate new business.
In social media outsourcing, as in every area of business, it's important to pick partners wisely.
Facebook Advertising 101: How to Get Started With Facebook Ads
Are you considering running Facebook ads? Have you tried Facebook ads but have had little success?
Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. Amy will explore what you need to know to get started with Facebook ads, plus you’ll discover the benefits of running Facebook ad campaigns.
What is the Real Value of the Facebook “Like”?
I remember when Facebook began to gain momentum, and there was an option to “poke” someone else. Overtime, the newsfeed changed, the look changed, and suddenly Facebook exploded. Today, it offers a space for people and friends, public figures, businesses, social groups, and more.
As a business owner who uses Facebook for social media marketing, I often take a look at our social engagements and how many “Likes” our page has, as well as how many “Likes” our posts were getting. Naturally, my brain computes that the more “Likes” we were getting, the better.
Abbott Spoofed In Indiana Jones Send-Up
It’s been a rather unpleasant past seven days for the former PM Tony Abbott and to add insult to injury he’s been parodied (yet again) in a marvellous send-up using footage from the original quartet of Indiana Jones films.
The work is by political satirist and motion graphics editor Huw Parkinson whose YouTube clips regularly appear on the ABC’s Insiders program.
Social Media Erupts As JB Hi-Fi Ban Man With Down Syndrome
Electrical goods giant JB Hi-Fi is in strife after it allegedly banned a man with Down Syndrome from entering its Mount Ommaney store in south-west Brisbane.
James Milne was refused entry by the store’s security guard, naturally infurating his family. However, it appears it’s all a case of mistaken identity with reports saying the guard had mistaken James for another, similar looking customer, who had been banned.
The State of Social Media Marketing
Of all the marketing channels available today, social media continues to be a top choice for many brands. Despite the fact that organic reach has become increasingly difficult over the years, social media remains a very effective option for marketers. However, a lot has changed since social media was first introduced over a decade ago. Lots of new options are available for marketers.
Content marketing agency JBH [Opens in a new window] , in collaboration with Smart Insights and SimilarWeb, reviews the top social channels for brands
Facebook Introduces Signal for Facebook and Instagram
Signal for Facebook and Instagram is “a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports and more–all in one place.”
We’ve heard from journalists that they want an easy way to make Facebook a more vital part of their newsgathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting.
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