Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
“Stop Shouting At Consumers And Innovate”: Edelman’s Michelle Hutton
Australians are the most difficult, cynical people on the planet and are sick of being dictated to by brands says Edelman’s global chair of consumer marketing, Michelle Hutton.
“People feel like brands are shouting at them,” Hutton told B&T, “and what came through strongly is that ‘new’ is just not good enough any more. We’re really letting down consumers, despite the fact businesses are innovating.”
Three Steps to Boosting Conversions by Building Customer Relationships
“People don’t buy from companies, from stores or from websites; people buy from people. Marketing is not about programs; it is about relationships.”
NextAfter, an organization dedicated to helping nonprofits discover what truly makes donors give, put this concept to the test during an end-of-year fund-raising push. Tim Kachuriak, the company’s Chief Innovation and Optimization Officer, is so passionate about this cause that he cut his family vacation short and flew cross-country to join us in the studio for the most recent MarketingExperiments Web clinic to share his results and show how what NextAfter learned could benefit any organization.
Essential Guide to Video Marketing: A Resource for Marketers
Do you want to use video for your business? Are you looking for a resource to help you combine video with social media marketing?
Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.
Each of these articles will help you understand and master a specific part of using video for business.
How start-ups could solve SA’s jobs crisis
Economic success for the state is much more dependent on stimulating the start of new businesses than on trying to protect failing businesses from ceasing their operations.
The reason for this is that the world is changing all the time. Businesses begin to fail because the world is changing in ways to which they are struggling to adapt. It is these very changing circumstances that give rise to opportunities for start-up companies, however. The future (at least for a while) belongs to them.
Easy-to-steal ideas from the biggest brands on Twitter
The lovely thing about Twitter is that, like other social platforms, there isn't a very big barrier to entry. Nor is there a very big barrier to success when it comes to positioning your brand on the platform. All it really takes is a solid understanding of the network's nuances and your audience. But of course, some brands do it better than others.
The brands in this article represent the top 10 brands on Twitter, as ranked by follower count on Socialbakers. (Note: Due to the time elapsed between writing and publication, rankings might have shifted.) Now, as we noted in our previous article on Facebook lessons, the biggest brands on a given platform aren't always the most innovative. But it's safe to assume that they are doing something right if millions continue to allow them into their streams.
Why Brands Should Use Influencers In Campaigns
Social media influencers are a hot topic in adland at the moment and in this opinion piece, Suzie Shaw from social media agency We Are Social, says it’s well worth marketers starting to have a serious think about using influencers in their campaigns.
We all love to claim that we ‘never watch television’… but my 12-year-old daughter genuinely doesn’t. She literally hasn’t set finger on the TV remote in over a year.
Google Australia Reveals The Things We Searched For Most In 2015
Search engine behemoth Google has given B&T an exclusive look at the words, things, businesses we Australians are most likely to search for.
The results detailed in full in the latest print edition of B&T make for interesting insight into the Googling habits of Aussies.
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