Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The online-offline marketing conundrum
Marketers face a challenge with how consumers access advertising messages and proceed to make purchases. Here's the problem. 50 percent of media is consumed online, while the bulk of purchases are still offline
Bridging the online/offline worlds has been a challenge for years, and the problem persists. While smart technology providers are offering feasible solutions, the industry still has no universal solution to fix the disparity between how consumers view media and where they make purchases. The reality is that most shopping still occurs in-store, while engagement with advertising media is occurring on digital platforms. This causes an attribution mess, and the ability to bridge these two worlds is a persistent headache. Steven Wolfe Pereira, CMO of Datalogix, speaks to iMedia about this issue, and offers unique perspectives on how to approach a solution.
The 5 best brand comebacks
Building a successful brand is always a long shot. But keeping a popular brand running at the top of its game over the long haul can be an even greater challenge.
For one thing, our culture is always changing, and the rate of that change only seems to be accelerating. Staying culturally relevant year after year is a challenge very few brands are able to meet. After all, tastes change, trends end, and styles that were once so very popular eventually fade away into obscurity.
14 Social Media Marketing Tools Recommended by the Pros
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job?
Using the right tools can help you manage your time effectively and get better results from your social media marketing.
In this article you’ll find fourteen of the hottest social media tools recommended by the pros.
AdLand On Notice As Over 200 million Now Using Ad Blockers!
Consumer usage of ad blockers is rising steeply with the global installed base set to crack 200 million.
The bad news for brands and even more so for traditional online publishers is that next year blocked ads will represent nearly $40 billion in lost potential revenue.
Generate More Leads with These 7 Content Marketing Campaign Ideas
Use these content marketing tactics to draw up strategies that help you achieve your lead generation goals.Image source.
What sets content marketing apart from other forms of content creation is that every piece of content you produce needs to serve a business objective. For many content marketers, that goal is lead generation.
How to Optimize Your Facebook Posts With Facebook Audience Insights
Do you want to increase your Facebook engagement? Interested in discovering what content appeals to your audience?
With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.
In this article you’ll find out how to use Audience Insights to optimize your Facebook posts.
21 Ways to Improve Your Facebook Ads With Ad Targeting
Do you use Facebook ads? Are you aware of all of the targeting options Facebook offers?
Facebook offers so many ways to target potential customers, there’s a right advertising option for every business.
In this article you’ll find 21 ways to target specific audiences with Facebook advertising.
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Testimonials
"Even before Honeyweb came along, I always believed that internet marketing was a key element in any business hence why I tried to make an effort to keep an email subscriber base. I just didn't know how to make attractive newsletters using plain text emails! Then Honeyweb came along and changed all that. They provided me with a template and an easy to use subscriber management system which I could effectively use to reach my customers. Now, my emails look extremely professional and I am always guaranteed sales after I send out the newsletters because people can look and read about all the new products in my store. Also, one feature I really appreciate is the ability of the Honeyweb system to keep track of who is reading my emails, clicking on links, and bouncing off so I am aware of whats going on. I would definitely recommend Honeyweb to all of my friends if they were looking for a Newsletter system!"
Peter Ti
Eternal Spirit
