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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Create Facebook Video Ads: A Step by Step Guide

Interested in creating Facebook video ads? Looking for an easy-to-follow guide?

Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.

In this article you’ll discover how to design and record your own Facebook video ads.

How to Create Facebook Video Ads: A Step by Step Guide

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Top Tips For Businesses Struggling With This Whole Digital Transformation Thing

In this opinion piece Malcolm Alder from Sydney-based digital strategy firm Orchestrate says businesses struggling with digital transformation would do well to get these two things right…

To drive successful digital transformation it is important to focus on two things. Firstly, common leadership attributes of successful digital projects. Secondly, a deeper look at some aspects of change management that leaders should be mindful of in a digital context.

Top Tips For Businesses Struggling With This Whole Digital Transformation Thing

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Instagram Is The Most Influential Social Marketing Tool

Research finds Instagram is the most effective social marketing tool, outpacing Facebook, YouTube, Twitter and celebrities when it comes to influencing consumers.

The study, commissioned by Japanese app Takumi, finds Instagram delivers more sales and consumer actions than other other social platform. Facebook placed second in terms of social contenders, followed by YouTube and finally blogs – which were found to be the least influential medium overall.

Instagram Is The Most Influential Social Marketing Tool

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Google Reshapes Google+: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week, Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.”

Google Reshapes Google+: This Week in Social Media

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YouTube Ads: What Marketers Need to Know About YouTube Advertising

Do you post videos on YouTube? Want to know what makes a video ad successful?

To discover how YouTube video ads work, I interview Derral Eves. Derral will explore YouTube ads and what marketers need to know. You’ll discover the formula for creating great video ads.

YouTube Ads: What Marketers Need to Know About YouTube Advertising

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5 Social Media Marketing Tips for the Holiday Season

The holiday shopping season is nearly upon us, and Facebook IQ, a social data analytics platform, gift-wrapped five key areas for marketers to focus on.

In this infographic, 5 Ways to Unwrap Holiday 2015, Facebook IQ shares top tips on how brands can optimize their social media efforts during the holiday season. Check out the infographic below to learn more.

5 Social Media Marketing Tips for the Holiday Season

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How to Make New AdWords Conversion Reporting Work for You

Website visits and ad clicks don't matter if you aren't scoring conversions. But how do you know if you're targeting the right audience to get the desired conversions?

Ads are meant to produce traffic, which is meant to convert into revenue. For this reason, it's much more valuable to bring in a smaller, qualified audience than it is to attract millions of unqualified visitors. If only there was a way for marketers to know exactly what's working when optimizing content and messaging for the right audience … 

Well, there is.

How to Make New AdWords Conversion Reporting Work for You

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