Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Getting Segmentation Right During The Silly Season
In reviewing retargeting strategies, marketers need to adjust accordingly to the holiday season while delivering the right message to a properly segmented audience, Marin Software APAC managing director Jay Revels tells B&T.
You can ensure digital campaigns maximise on the holiday period by cleverly identifying new and old audiences through their online behaviour.
14 Video Tools for Social Media Marketers
Do you want to add video to your social media marketing? Are you looking for tools to simplify your video production?
Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.
In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows.
How to Post Curated Content Across Multiple Social Platforms
Do you manage several social media accounts? Are you having trouble keeping them all active with fresh content?
Content curation plays a key role in keeping your social profiles and pages active, and your audience satisfied.
In this post I’ll show you how to quickly and efficiently post curated content across all of your social networks using Sendible with Feedly and Zapier.
Australia Wins! We’re The Best At Brand Marketing Automation!
Australia is apparently in a good place when it comes to the automation of brand marketing, with Sam Smith, managing director of ad tech platform TubeMogul, declaring “Australia is actually the most advanced market in the world” to the audience at the Daze of Disruption conference in Melbourne.
Speaking to the audience about the brand marketing and automation landscape, our nation’s sophistication in the space is paramount, “particularly when it comes to video,” he added.
Doing Disruption: Never Fail And Don’t Become A Pickle
Government and disruption might not be the sexiest sounding duo, and yet Sam Hannah-Rankin, director of public sector innovation at the Department of Premier & Cabinet, Victoria, had some surefire tips on being the disrupter for the Daze of Disruption conference in Melbourne yesterday.
1. PAIN IS YOUR FRIEND: Those who want to disrupt industries need to realise there’ll be some pain involved. “Disruption takes a lot more than a good idea,” she said.
Companies Still Hostile About Digital Disruption Will “Sleepwalk Into Irrelevance”: Didier Bonnet
Organisations that choose to either not delve into digital and the various technologies available, or even worse, those that are still hostile towards it, have a bleak future and will “sleepwalk into irrelevance” a digital disruption conference has been warned.
Didier Bonnet, senior vice president and global practice leader digital transformation at consultancy company Capgemini told the Daze of Disruption conference in Melbourne this morning that when it comes to technology evolution, we ain’t seen nothing yet.
A/B Testing Mastery: From Beginner To Pro in a Blog Post
A/B testing for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong.
Here’s what we’ll cover in this guide:
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