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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Five f8 2015 Announcements Marketers Should Care About

Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control. 

Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with the Facebook apps you and I log into every day) but a few of today's announcements could impact how brands engage consumers on the social network.

Five f8 2015 Announcements Marketers Should Care About

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Lies Your Designer Told You (or Data vs Design)

Designers versus data more than ever deserves its place in the pantheon of great conflicts.

Android vs. iOS, Social Media Marketing vs. Results, Athens vs. Sparta, the Doctor vs. Daleks, Auburn vs. Alabama, and Fox News vs. reality. We make this out to be some great collision of disciplines when in fact they are not opposites and they can and should work together.

Lies Your Designer Told You (or Data vs Design)

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Digital Spend Will Be More Than 25% In 2016′ Predicts Dentsu Aegis

The massive increase in mobile ad spend and online video on a global basis will mean digital spend will increase to more than 25% in 2016, predicts ad agency network, Dentsu Aegis Network.

It’s the first forecast for worldwide advertising expenditure for the Network and combines its latest forecasts for 2015 and actual figures for 2014. The reports has the Network predicting all markets ring-fencing digital media spending, even when faced with negative economic headwinds.

Digital Spend Will Be More Than 25% In 2016′ Predicts Dentsu Aegis

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Who should handle social media?

There is no perfect system or right way to nimbly and effectively manage social media. Your current results from earned media and engagement should be your guide on whether you have a successful structure in place or not. But no matter how your social is handled, strategy and creativity should live together in harmony.

It's been a decade since Facebook launched, and brands have many options for managing social media. They include keeping the function in-house, leveraging their PR firm, hiring specialized social agencies, or working with a full-service shop that also handles all brand creative work. None of these options are mutually exclusive, as multi-organizational hybrid models are popular as well.

Who should handle social media?

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Social Sharing Habits: New Research Reveals What People Like to Share

Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

Social Sharing Habits: New Research Reveals What People Like to Share

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6 Things We All Need to Stop Doing on Social Media Now

Social media slip ups are embarrassing at best and brand damaging at worst. There’s no reason to learn lessons the hard way — especially if someone else already has. Here are six social media marketing habits that need to kicked to the virtual curb. 

Check out our latest blog post, 6 Things We All Need to Stop Doing on Social Media Now by Hayley Mullen, to read on.

6 Things We All Need to Stop Doing on Social Media Now

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How to Measure Social ROI on Facebook Ads

Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact?

When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.

In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.

How to Measure Social ROI on Facebook Ads

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