Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Create Instagram Ads Using Facebook Ads Manager
Want to run Instagram ads? Would you rather use Facebook Ads Manager instead of Power Editor?
Now that Instagram ads are available to most advertisers through the Facebook Ads Manager, they’re easier than ever to create.
In this post I’ll share how to create an Instagram ad in Facebook Ads Manager,step–by–step.
Social Customer Service: How to Care for Customers With Social Media
Does your business have a social customer service plan? Want to step up your customer service on social media?
To discover how to improve your social customer care, I interview Dan Gingiss.
Why The Internet Of Things Is The Ultimate Disruptor: A Case Study
The internet of things (IoT) will disrupt global insurance markets according to Accenture. The management consulting firm says “Insurers will need to dramatically reshape their business model, combining insurance with technology, ecosystem services and partners”.
According to the company the IoT is driving a connected, as-a-service economy, and forcing change upon the sector. For their part, the insurers already overwhelmingly agree, with 80 per cent saying they expect the IoT will disrupt their traditional way of doing business.
Uber Set To Disrupt Bus Services With uberHOP
Ride-sharing app Uber has launched a new service called uberHop in Seattle which saves money and time by allowing riders to get picked up in a pre-arranged location (like a bus stop), sharing it with strangers (like a bus), and being dropped off at any point along a predetermined route (exactly like a bus).
When a Seattle rider requests a trip on one of the three routes available, they will be directed to walk a few blocks to meet up with drivers and other passengers.
What’s Ahead for Content Marketing in 2016?
Storyation co-founder and head of content Lauren Quaintance gets out her crystal ball to predict what will happen in content marketing in Australia in 2016.
It’s December which means it’s time for the inevitable predictions about the year ahead. Since we launched our content agency Storyation more than two years ago we’ve seen things move at lightning speed.
Facebook ‘Instant Articles’ Keep On Rolling With First Local Partner Fairfax
Fairfax Media has launched into a partnership with Facebook in Australia and New Zealand to continue rolling out the social media platform’s ‘Instant Articles’ program.
The Sydney Morning Herald, The Age andStuff.co.nz will be responsible for carrying on the program, which features a suite of new interactive tools, including auto-play videos, interactive maps and audio captions, and improves the speed at which news stories can be viewed by as much as 10 times compared to standard mobile web articles.
Are Some Brands So Popular They Don’t Need To Advertise?
For fans of the Star Wars franchise, a date is probably all they needed to swarm the cinemas for the seventh film. The franchise is so well known it’s a wonder any marketing or advertising is needed to have people lining up for the next instalment.
The Wall Street Journal [paywall] quoted chief executive of Disney Robert Iger questioning how much marketing they really need to do, due to the popularity of the movies already.
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