Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google Takes A Look At The 2015 Trending Christmas Gifts
Google has released data about the top gifts trending on its Search bar in the United States- it looks like our American counterparts are searching for smart TVs, drones and adult onesies.
Americans are searching for 90s clothing including bomber jackets and Levi jeans. “Looking at this year’s top-trending apparel list you’ll be forgiven for thinking we’ve gone back to the 90s,” said Google data content and insights guy Brad Johnsmeyer.
Mark Zuckerberg Climbs Back On Top Of Global Media Powerlist
While the real exciting news is that the list has seen the highest proportion of women in its 15-year history, it’s also interesting to note that after a year in which Facebook was used by 1 billion people in a single day, Zuckerberg is back in business.
The founder of social giant Facebook has made it back to the number one spot on the Guardian’s annual power list, after losing to Google’s Larry Page last year.
Facebook Conversion Pixel Changes: What Marketers Need to Know
Are you using the Facebook conversion pixel? Wondering how to transition from your old conversion pixel to the new pixel?
Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users.
In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.
Does Your Lead Nurturing Strategy Stink of Spam? [PODCAST]
Psst! We’re taking a lil’ break for the holiday season but will be back to our regular podcasting schedule on January 6th.
We all know what spam looks like when it lands in our inbox, yet we’re quick to approve email marketing campaigns that are strikingly similar…
![Does Your Lead Nurturing Strategy Stink of Spam? [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Does_Your_Lead_Nurturing_Strategy_Stink_of_Spam.jpg)
Online Manipulation: All The Ways You’re Currently Being Deceived
There’s a fine line between online persuasion and manipulation.
In university, most classes, at least in the humanities and social sciences, dealt at least in partial with the morality of the lessons we learned. Especially in marketing and communications classes, there was the line between persuasion and propaganda.
How to Write Copy People Will Actually Read
You’ve found your way to this article, but you probably won’t read it start to finish.
You’ve read the stats. According to Copyblogger, 80% of people will read a headline, but only 20% read the body. 38% of people who click on a site will leave before engaging with the content at all. People will share copy, effectively vouching for its quality, when they’ve only read 25% of it.
6 Holiday Instagram Marketing Tips for Businesses
Is your business on Instagram? Looking for ways to stand out this holiday season?
There are simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram.
In this article you’ll find six tips to boost your Instagram marketing for the holidays.
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