Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads
Do your e-commerce ad campaigns make you feel like you’re wasting cash? These strategies will help you get better ROI on your Facebook ads. Image by alles-schlumpf via Flickr.
With more brands advertising their products on Facebook every year, competition for ad space is crazier than ever. And with higher competition comes higher ad prices (an 123% increase over the last year, according to the Wall Street Journal).
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Facebook Rules Australia’s Social Network Space
Nearly 70% of the country's internet users will be social networkers this year.
Social network use in Australia more closely parallels patterns found in Western markets such as Western Europe and the US. Facebook remains the dominant social network in the country, accruing 42.44% of website visits, according to April 2014 data from Experian Hitwise Australia. eMarketer estimates that Facebook will have 10.8 million users by the end of 2014 and 13.8 million by 2018.
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Check out the new Sustainability House ecommerce website designed and constructed by Honeyweb
Sustainability House is a nationally recognised provider of energy efficiency assessments and ecologically sustainable design (ESD) services for commercial and residential buildings.
As a client, you can tap into our extensive industry knowledge and understanding of industry regulations to provide solutions to assist you with your building design and energy efficiency requirements.Launch Website
Check out the new Kewco Bathroom Products ecommerce website designed and constructed by Honeyweb
Kewco is a South Australian family owned and operated company, established in 1954.
Kewco manufacture a large range of quality custom made Shower Alcoves, Security Doors, Security Windows, Mirrors and Cabinets. The extensive showroom will provide any home renovator or builder with all that is needed for the bathroom, kitchen and laundry. Call into the showroom to select from a large range of Vanity Units, Taps, Toilets, Basins, Baths, Bathroom Accessories, Laundry Troughs and even the Kitchen Sink.
"We would like to thank the team at Honeyweb for our fantatsic new ecommerce website. Steven’s understanding of what makes a ecommerce site work was key in our decision to go with Honeyweb and we werent dissapointed.
The design and functionality is great and the fact Honeyweb are a completed online marketing agency means we also went with a Facebook page and we are now looking at SEO to ensure our customers find us on Google."
Paid Social Ads Convert More Customers
Nearly nine in 10 social content interactions are in the middle of the path to purchase.
The digital marketing world has been abuzz for months about Facebook’s dialing-down of organic brand content in the average user’s newsfeed—and the declining importance of the “like” or page follow in its wake. But Q1 2014 research by Convertro and AOL Platforms suggests that even if Facebook is doing what it can to push brands from an earned into a paid media model, paid ads on social networks do have better conversion rates than organic content.
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Local retailers battle international fashion brands opening in Australia (ABC 7:30 Report).
Already battling cautious consumers and online shopping, local retailers are now having to cope with an influx of major international brands coming to Australia.
There's a retail war going on in Australia. It's large and prestigious international retailers versus local businesses, and as Greg Hoy reports, the two worlds are colliding in a big way.Watch Report
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2021 your biggest year yet.
"We are new to email marketing and found David and Steven at Honeyweb to be so helpful.For a very reasonable price we have a very professional looking product. The features and reporting abilities are fantastic! We can now manage our data base. We can see who, where,when and how often our customers are responding. Prior to these reporting functions we were blindly sending info to our customers. We now have control and and with a professional looking template that is so easy to use we are set to communicate to our existing customers and gain more. I can not recommend the guys at Honeyweb highly enough and welcome any enquiries regarding our experience."