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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Revealed: Aussies And Their Devices All In An Easily Digestible Infographic!

Media solutions firm Signal has done some research on how Australians are buying more connected devices and spend more time on the internet to suit an “always” on lifestyle.

Here’s all the results, but as an easy to read, cut-out-and-keep infographic. Enjoy!

Revealed: Aussies And Their Devices All In An Easily Digestible Infographic!

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What 6+ Years of Landing Page Optimization Taught Oli Gardner

What happens when you’ve seen more landing pages than anyone on the planet?

Well, for one, you start noticing poor and positive marketing experiences all over the web. And then you start noticing optimization tactics at play in the real world, too, like when you’re shopping for a blender or using a poorly-designed bathroom sink.

But you also learn a heck of a lot about marketing.

What 6+ Years of Landing Page Optimization Taught Oli Gardner

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6 Productivity Tools for Twitter

Are you struggling to keep up with your Twitter activities? Looking for a way to streamline your Twitter marketing?

The right productivity tools will help you manage your Twitter marketing more effectively and free up your time for other tasks.

In this article you’ll discover six tools and techniques that will boost your productivity on Twitter.

6 Productivity Tools for Twitter

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.

The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement.

What Is Sales Enablement and Why Should You Care?

Technology is changing the way sales is conducted.

The biggest new trends, according to a 2015 Gartner study, are cloud, mobility and the use of data and AI in decision-making.

Beyond Lead Gen: How To Optimize B2B Sales Enablement

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Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]

What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there’s higher risk involved without the surplus of data.

But sometimes you can still test. While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of small businesses and startups experience. But of course, we all want to optimize our sites and make data driven decisions. So how is it possible?

Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]

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Pinterest Promoted Pins Open For All: This Week in Social Media

Over the last year and a half, tens of thousands of businesses have used the Pinterest Ads Manager to create, manage and track the success of their Promoted Pins and they’re seeing great results!

Since people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again. These engagements drive additional free value to advertisers over time something you can’t get on other platforms. In fact, advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign. And those aren’t the only results they’re seeing.

Pinterest Promoted Pins Open For All: This Week in Social Media

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Marketers Investing 70% More On Marketing Automation Software Than In 2015

Marketers are investing 70 per cent more on marketing automation software than last year, according to the latest State of Marketing Technology Report by Squiz, an Australian-based technology consultancy that drives digital transformation for clients.

However, despite heavier investments and swift uptake of the latest technologies, 52 per cent of marketers admit they still struggle to understand marketing automation.

Marketers Investing 70% More On Marketing Automation Software Than In 2015

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