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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Build a Powerful Network Using LinkedIn

How often do you leverage your LinkedIn network? Do you want to strategically improve and grow your connections?

In building your LinkedIn network, the more selective you are, the more valuable your network is.

How to Build a Powerful Network Using LinkedIn

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The Marketing Trends of 2015

2015 won't be about technological change. It will be about style, substance and the essence of what is communicated.

David Chenu, general manager marketing services at Horticulture Australia, believes the next year or two will not be about technology change, although he says that will still occur, even faster than currently. It will be more about style, substance and the essence of what is communicated.

The Marketing Trends of 2015

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Get the best SEO from your content

It pays to get back to marketing basics every now and then. Make sure your content strategy accounts for these little details that matter to search engines -- without sacrificing quality.

Content marketing and search engine optimization are inextricably linked. Yet we're in a strange place at present. While search engine optimization companies rebrand themselves as "content marketing solutions," enterprises engaging in content marketing internally are engaging content producers with little or no SEO background.

Get the best SEO from your content

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Innovation, Tiny Mics, A Dog In A 3-D Printed Wheelchair > It’s TED, For Pets

It was only a matter of time before we got innovation in the animal realm.

First of all, it did not involve any booths showcasing cats and dogs wearing pet gadgets or new kinds of catnip treats or anyone, really, resembling a "cat lady." There were no animals dressed in elaborate superhero outfits--the event had a notable lack of pets entirely. Just a select few animals tightly held by their owners, only occasionally allowed to roam as far as a leash would allow.

Innovation, Tiny Mics, A Dog In A 3-D Printed Wheelchair > It’s TED, For Pets

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Facebook News Feed: How to Respond to Facebook Changes

Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed?

To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”

Facebook News Feed: How to Respond to Facebook Changes

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10 great ads that went viral

We all know the saying, "You only have one chance at a first impression." For advertisers, that saying couldn't ring more true. If they don't catch your attention within a few seconds, they've failed. To really stand out of the crowd, advertisers need to think outside the box and create something that makes a good first impression.

We want ads that actually speak to us. Actually connect with us. To make us feel something. Whether it's sadness, fear, happiness, silliness, or just plain inspiration, ads have the opportunity to shape perception and affinity.

10 great ads that went viral

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Australia’s Digital Buyers Look Overseas for Purchases

Young, male digital shoppers most likely to buy from abroad

More than one-quarter of digital buyers in Australia have made purchases from overseas, according to June 2014 research from marketing services firm Sensis. Men were somewhat more likely than women to have done so, and the youngest online buyers were especially enamored of purchasing from abroad.

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