Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Psychology Behind Word-of-Mouth Marketing
Customer advocacy is nothing new - friends and family have been sharing brands that they find useful, unique or just plain interesting for years.
What has changed in recent years is the technology to facilitate this sharing via referral marketing, and actually measure its success as a marketing channel.
At first glance then, referral marketing should be easy, right?
By Angela Southall
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Make Square Videos for Facebook Using PowerPoint
Do you want to create square videos for Facebook and Instagram, or other social networks?
In this post, I'll show you how to quickly and easily make and produce square videos using Microsoft PowerPoint - no video editing expertise required.
The end result is similar to that which you'd get using a paid tool like Animoto... but free.
By Andrew Macarthy
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Releases New Report on the Benefits of Gender-Positive Messaging
I’m not sure how I feel about Facebook’s latest IQ Insights report into the benefits of gender equity-based messages for brands.
Titled “How Gender-Positive Ads Pay-Off”, the report incorporates the results of a survey of more than 1,500 people in the US
With researchers finding that people responded 8-10% more positively to brands that engaged in gender-positive advertising, among other things.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 Inbound Marketing Trends You Want to Know About
Inbound marketing strategies have proved immensely successful.
The first search engines didn’t launch until the 90s with 'Archie' (1990), followed rapidly by a host of others, including Yahoo (1994), Google (1995), Ask (1997) and MSN (1998).
It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999.
By Brad Friedman
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Science of Increasing Customer Loyalty
A common misconception about conversion optimization is that your work ends when the user converts.
This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts.
Customer loyalty is a nebulous concept, but crafting experiences optimized for loyalty reaps many short-term and long-term rewards.
By Alex Birkett
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Implement a Data-Driven Social Media Marketing Strategy
Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term.
I do not like numbers, and am horrible at math.
Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funny GIFs, and way too many hashtags (#Sorrynotsorry).
By Joei Chan
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Updates News Feed to Penalize Non-Mobile Optimized Websites
Facebook has announced another News Feed algorithm update, this time focused on reducing the reach of websites which are not optimized for mobile devices.
Just as Google has moved to give priority to mobile optimized sites, Facebook’s now following suit – and given that some 94% of Facebook users access the site via mobile, the focus makes sense.
So how will Facebook measure mobile responsiveness and use it as a ranking factor?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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