Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
12 Tips on How to Work with Social Platform Algorithms to Maximize Performance
Building an active and engaged following on social media is no easy feat, especially with the ever-evolving algorithms on Facebook
Instagram and the like, making it increasingly difficult for marketers and businesses to reach customers organically through social networks.
Long gone are the days when a business could post a few updates a day, or week, and garner considerable web traffic and post engagement.
By TJ Welsh
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%.
It took two years, but a team finally won. Netflix paid the bounty—then ignored the code.
As it turned out, the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”
By Derek Gleason
conversionxl.com
Honeyweb are your local conveersion marketing experts, contact us to discover how we can help your business.
Why testing platforms give different sample size estimates
A/B testing is a powerful way to increase conversion (e.g., 638% more leads, 78% more conversion on a product page, etc.).
Its strength lies in its predictive ability. When you implement the alternate version suggested by the test, your conversion funnel actually performs the way the test indicated that it would.
To help determine that, you want to ensure you’re running valid tests. And before you decide to implement related changes, you want to ensure your test is conclusive and not just a result of random chance.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
25 Amazing Contact Us Pages That Will Make You Rethink Your Website
The Contact Us page is one of the most visited pages on any website.
That seems like a compelling enough reason to redesign your Contacts section to better meet your users’ needs and grab their attention.
While working on this post, I came across hundreds of beautifully made websites, yet their Contact Us pages were, for the most part, disappointing.
By Sergey Grybniak
searchenginejournal.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Pinterest Adds New Discovery Option to Highlight Pins Similar to Your Interests
Pinterest is looking to boost content discovery with the addition of a new 'more ideas' tab
Which will highlight Pins similar to the content that you've previously saved on the platform.
"With the “more ideas” tab on each of your boards and sections, you can explore new recommendations inspired by the ideas you’ve already saved.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook’s Adding a Range of New Tools to Marketplace to Mark the Option’s Second Anniversary
Facebook's effort to tap into the popularity of buy, swap and sell groups
Facebook Marketplace, is two years old this week, and to mark the occasion, The Social Network has outlined some interesting new, AI-fueled tools to enhance the Marketplace experience.
First off, Facebook's providing sellers with more context as to what they should add to their listings to maximize results, based on image recognition and comparative insight from similar listed items.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Maximize Video Content Across the Major Social Networks
If one social media trend could define 2018, it would probably be video.
Internet users spend up to one-third of their time online watching videos across different social media channels, including YouTube, Facebook, Instagram, Twitter, and now even LinkedIn.
Over 500 million people watch videos on Facebook every single day. Video is huge, and it's a trend that's here to stay.
By Agustín Esperón
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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