Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content
As you’ve likely noticed, every social network seems intent on becoming a TV network these days.
YouTube recently announced a slate of original programming, Twitter has live-streaming deals in place with an expanding number of broadcasters and sporting codes, Snapchat’s working on episodic TV-style content to compliment their Discover material.
So why the shift towards TV content?
By Andrew Hutchinson
socialmediatoday.com
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The Top 10 Tips For Facebook Advertising Success
In this guest piece, Sparcmedia marketing manager Vivian Castelino provides his top pieces of advice on how to make the most out of your next Facebook advertising campaign.
Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in the nation where seven in 10 Australians are on Facebook.
ByB&T MAGAZINE
bandt.com.au
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A 7-Step Plan for Generating Leads With Facebook Ads
Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet?
Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional.
In this article, you’ll discover how to set up a lead generation system with Facebook ads.
By Julia Bramble
socialmediaexaminer.com
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How to Write The Best Instagram Captions: Ideas, Tips, and Strategy
Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key.
With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.
By Michael Aynsley
blog.hootsuite.com
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How to Create a Facebook Messenger Chatbot
Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing?
Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more.
By Sally Hendrick
socialmediaexaminer.com
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7 Ways to Use Emojis in Social Media Marketing
If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language.
But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if you aren’t.
By Aleh Barysevich
socialmediatoday.com
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ABC Lateline: Designer reveals the secrets behind the most addictive apps
Ever wondered why you spend so much time in front of a screen? A compelling study by American author Adam Alter reveals how apps are designed to hook us in and ultimately change human behaviours. Michael Vincent takes a look inside the mind of an app designer.
Australian men unlock their phones 45 almost 46 times a day. Australian women 42 times. 28 per cent of entire phone time for an Australian is spent on Facebook from our data. The second largest is usually an internet browser which is generic.
Australian Broadcasting Corporation
Broadcast: 24/05/2017
Reporter: Michael Vincent
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