Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality
Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites.
Rather, it had more to do with content relevance.
Mueller revealed this information during a Google Webmaster Hangout held on April 6th.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
What Did We Learn From Zuckerberg’s Congressional Testimony?
So what did we learn from Mark Zuckerberg’s 10 hours of questioning by US Congress this week?
Not much – at least not outside of what we already knew.
Facebook made errors, Facebook allowed user data to be mis-used, and now, Facebook’s working on ways to stop it happening ever again.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Predicting Winning A/B Tests Using Repeatable Patterns
If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so.
Testing is hard work with many experiments failing or ending up insignificant. It would only seem optimal to try and exploit any existing knowledge for more successes and fewer failures.
In our own practice we started doing just that.
By Peep Laja
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today
Google AdWords conversion rate keeps you awake at night? You’re not alone!
The average conversion rate on the AdWords search network is just below 4%. How about for the display network? It’s less than 1%.
Even if you’re a master copywriter, it’s not going to guarantee you sales.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Tips for Creating Amazing Facebook Canvas Ads in 2018
Want to up your Facebook game? Facebook Canvas is a great way to do it.
Competition for user attention is stiff on Facebook, so brands need to be using every tool in their arsenal to be standing out.
Facebook Canvas is a type of interactive post (or ad) that stands out in a user’s mobile newsfeed.
By Ana Gotter
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Job Search 2018: PR and Social Media Job Trends [infographic]
Are you looking to build a career in public relations and social media?
If so, it's worth keeping track of what skills are in demand, which new ones might be popping up, where the jobs are, and how to focus your ambitions with realistic expectations.
To help with this, the team from Meltwater teamed up with job search giant Monster to create this new report on the latest social media and public relations job trends.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Job Search 2018: PR and Social Media Job Trends [infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_374194735.jpg)
Twitter Endorses ‘Honest Ads Act’, Along with Facebook
While Mark Zuckerberg was facing questions from politicians, Twitter announced that it’s endorsing the Honest Ads Act, which is seen as a major stepping stone for the bill.
What does that mean?
The Honest Ads Act was introduced last October, and it basically sets out specific transparency requirements for social media platforms, websites and ad networks which see more than 50 million unique visitors a month.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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Eternal Spirit
