Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Adds New QR Code Option for Pages
There’s a weird thing with social platforms and QR codes.
While scannable code images which connect users to your accounts more easily come with a lot of promise, they never seem to catch on the way the networks seem to expect.
Sure, taking a picture of something with your phone camera would appear to be a much more convenient way to connect, but it seems that most people are fine with searching and finding it themselves.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Use Facebook Lookalike Audiences With Custom Audiences
Want to expand your ad reach on Facebook?
Looking for new ways to target potential customers?
To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Google AdWords Introduces New Video Format to Reach More People
Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube.
The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps.
Outstream video ads will play on a user’s screen automatically when they come into video.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Your Site Didn’t Get Penalized, Your Content Got Devalued
The easiest thing to do when traffic falls from SEO is blame a penalty, a bad link builder, or your tech team.
But playing the blame game doesn’t solve anything.
Also, many “penalties” aren’t actually penalties. They’re more like devaluations.
By Adam Riemer
searchenginejournal.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
8 Elements Behind Every Successful Social Media Strategy
Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them.
And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks
Which you need to have in place to ensure that your business gets the most out of its social media initiatives.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Notes on Facebook’s News Feed Changes Thus Far
So how’s your organic reach on Facebook doing?
We’re now three months into Facebook’s News Feed shift, which re-weighted the platform’s infamous algorithm to put more emphasis on ‘person-to-person engagement’ over Page interaction.
That change, along with other, smaller tweaks, has had varying impacts, with some publishers going out of business entirely (Little Things) and others reporting improved performance, seemingly against the odds.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
50 Stats That Should Guide Your Social Media Marketing Strategy in 2018
In the past year, social media has become the essential part of forming strategies for digital marketing.
Using social media, it becomes easier to gather lots of useful information on users and you can sell your products using several different platforms.
It also allows you to build your brand making it popular and visible to many users around the world. In essence, you can reach a great number of customers at a low cost.
By Jordan Prichard
holbi.co.uk
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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