Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Web Form Optimization Insights from Testing Hundreds of Forms
As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the lead gen funnel – the form.
We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length.
By: Marcus Taylor
conversionxl.com
7 Tips to Help Boost Your Engagement on Instagram
In this day and age, engagement matters. Your social media content has to do more than catch a person’s eye - if you want it to bring you business, it has to get that person to act.
But getting people to engage isn’t always as easy as it seems. To help, here’s a step-by-step approach you can begin today that will increase your Instagram engagement.
By Jordan Kastele
socialmediatoday.com
Creating Content Your Customers Will Love
Content marketing may have been crowned 'king' by digital marketing experts, but many companies are still struggling to figure out exactly how to make it work for them. After all, it isn’t as simple as publishing a bunch of blog posts or starting a monthly newsletter. You have to find something meaningful to say, and deliver the message at the right time.
So where on earth do you start?
By Lynn Morrison
socialmediatoday.com
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them
In this video, Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, talks about the blind spots inherent in the InnocareHealth homepage and how to correct them.
We all have blind spots. Some of us more than others. But if we’ve learned anything from the last 100 years or so of marketing and advertising, it’s that marketers have some of the worst blind spots imaginable.
By Paul Cheney
marketingexperiments.com
Think Your Content Marketing Plan’s Finished? Think Again
I call the content marketing planning process“swallowing the elephant.” It takes several months to do it right, and the work is detailed, grueling, and all-consuming – so much so that it’s easy to forget that the end of that process is just the beginning of your execution phase.
So here’s what often happens: The blessed day comes when you actually have a final, approved plan. And before you’re even halfway through your happy dance, you realize you have no bloody idea what to do next.
By Bob Keaveney
socialmediatoday.com
Facebook for Business: 12 Do’s and Donts
Facebook has gotten a bad rap of late due to the gradual decrease in engagement for business Pages. And while it's true that The Social Network isn’t always the easiest to get results from, it can deliver great benefits for your brand or business.
Facebook's rolled out many tools in the past few years to help businesses and brands connect with their fans more seamlessly. But as with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of rules for businesses.
In this post I’ll review 12 Facebook for Business Do’s and Don’ts.
By Dhariana Lozano
socialmediatoday.com
24 Predictions for Social Media and Social Media Marketing in 2017
The end of the year is fast approaching, which means Christmas jingles, New Year’s resolutions and… prediction posts. And while the ever-shifting social landscape eventually renders many such prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next 12 months.
Last year, my predictions mostly pointed in the right direction, so again, I’ve decided to get in early and put down a few of my thoughts on where each platform is going, before the upcoming onslaught of ‘looking ahead’ posts.
So here are my 22 predictions for each of the major social platforms in 2017, starting with the big one – Mark Zuckerberg’s ever-expanding giant.
By Andrew Hutchinson
socialmediatoday.com
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