Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Does Mobile First Index Actually Mean?
Ever since Google’s Gary Illyes dropped his mobile first index announcement at Pubcon, there’s been lots of theorizing, conjecture, rampant speculation, panic, and confusion about what exactly that means. Will desktop users get mobile sites? Will sites without the mobile friendly designation suffer? Do we need to change all of our canonical tags? How will Google handle the reduced token corpus? What the hell are tokens and a corpus?
Google has gone on record that they are still figuring out exactly how to handle some issues, but that’s probably not comforting to many businesses who rely on Google traffic to pay their bills. As a recovering software engineer turned SEO, I’d like to try and tackle some of these complaints head on and reason through just exactly what may change, how Google might handle them, and what exactly some of these things mean. At the very least, I will add to the theorizing, conjecture, rampant speculation, and panic.
By Ryan Jones
searchenginejournal.com
Implementing Urgency on eCommerce Product Pages For a 27.1% Lift [Case Study]
You’ve likely read about the effectiveness of urgency before. It’s a commonly used tactic, especially in the eCommerce realm.
This case study shows a specific example of how we got a 27.1% revenue lift by adding urgency to the product page.
![Implementing Urgency on eCommerce Product Pages For a 27.1% Lift [Case Study]](https://www.honeyweb.com.au/uploads/blog/mplementing_Urgency_on_eCommerce_Product_Pages_For_a_27_Lift.jpg)
The 10 Most Common SEO Mistakes E-Commerce Sellers Make
E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.
And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case.
SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around.
So what’s with the disconnect?
By Andrew Raso
searchenginejournal.com
How to Sell on Instagram
Is your business on Instagram? Do you want to use Instagram as a revenue stream?
To find out how to use Instagram for sales, I interview Jasmine Star.
By Michael Stelzner
socialmediaexaminer.com
7 Easy Ways To Grow Your Social Media Following Quickly
Before I dive into this, let’s get one thing straight: You are not your social media followers. You are not your likes on Facebook. You are not your views on Snapchat. You are all singing, all dancing....Wait, this isn't Fight Club. But let's be serious: Your social media follower counts don’t actually matter that much.
I’ve previously written about how I’ve been able to grow my Instagram to over 100k followersand generate millions of views on Slideshare - I’m guilty of using these numbers to highlight success. But in reality, it’s the quality of those views and followers that matter most. It’s the number of followers who send personal messages on Instagram explaining how much they love the content you publish. It’s the late night emails from people who found me on Slideshare explaining how one of my decks helped turn their business around.
By Ross Simmonds
socialmediatoday.com
How to Create an Instagram Style for Your Business
Want your Instagram feed to reflect your brand? Looking for ways to create an Instagram presence people recognize?
Attracting your target audience on Instagram starts with a well-planned approach to your visuals.
In this article, you’ll discover how to define an Instagram style for your business.
By Anna Guerrero
socialmediaexaminer.com
The Basics on How to Handle A Crisis On Social Media
Just as in life, many things can go wrong with your business. And with social media keeping us connected every second, your response to a social media crisis can make or break how your followers perceive your brand. But the negative effects of a social media blunder can be greatly reduced with swift action and a solid plan.
In this post I’ll review some basics on how to handle a business crisis on social media.
By Dhariana Lozano
socialmediatoday.com
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