Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter’s Untapped Value as a Utility Service Could be Key to Future Growth
Back in June, I wrote a post about how Twitter's failure to capitalize on one of their key opportunities, that being it’s value as a utility service, with the public, real-time nature of tweets making it the perfect platform to share community messages and information. My point then was that Twitter is now ten years old, and many people have grown up with it, which positions it perfectly to cater to the evolving interests of their user base, as opposed to trying to keep a hold on their place as the “cool” app amongst younger users.
In practical terms, they probably need to do both – keeping in touch with the next generation is critical to sustained expansion. But at the same time, if Twitter were able to highlight their value as a utility service, they may be able to re-frame the platform’s importance and make it a more essential app in the lives of more users - which could, in turn, also help them expand their user base and underline their key point of difference.
By Andrew Hutchinson
socialmediatoday.com
7 Black Friday and Cyber Monday Landing Page Examples [with critiques]
It’s that time again: Holiday shopping season.
And every business is trying to take advantage of the billions of consumer dollars that will be spent over the next four weeks.
By Eric Sloan
unbounce.com
![7 Black Friday and Cyber Monday Landing Page Examples [with critiques]](https://www.honeyweb.com.au/uploads/blog/7_Black_Friday_and_Cyber_Monday_Landing_Page_Examples.jpg)
A Google Search Update Appears to Have Occurred on November 10th
On November 10th, an update to Google Search appears to have occurred, according to reports on the web and our own data here at Search Engine Journal.
We experienced a notable increase in our own traffic on November 10th, though we decided to wait to see if the traffic increase would be sustained before reporting on a potential update to Google search.
By Matt Southern
searchenginejournal.com
11 Helpful Social Media Tools for Marketers
Looking for better social media marketing tools?
There are excellent third-party apps that can help you build your brand and audience through social channels.
In this article, you’ll discover 11 helpful social media tools for marketers.
By Jordan Kasteler
socialmediaexaminer.com
How to Predictably Fill Your Funnel Using Account-Based Marketing
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach.
Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns. These cold email attempts are as generic, indistinguishable and therefore ignored as all of your competitors’ similarly cold, half-assed efforts.
It’s no wonder why CTRs and conversions look so… average.
By Brad Smith
unbounce.com
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly.
It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traffic. Here are the things you should be doing regularly for SEO success:
By Nick Stamoulis
brickmarketing.com
4 ways to stretch your marketing dollar with social media
One of the greatest struggles for businesses across all industries is the challenge to stand out in the noise. Companies struggle to find ways to enhance marketing strategies without breaking the bank. Social media offers brands the unique opportunity to promote products and services and to engage with customers in a way that feels authentic and natural for today's increasingly connected digital consumer.
There is a lot of branded content being pushed through social media channels, so companies need to regularly evaluate social strategy and allocate budget and internal resources accordingly to ensure social content stands out in a noisy world of tweets, videos, and posts.
By Roger Huff
imediaconnection.com
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Testimonials
"Steven and the Honeyweb team have opened up the entire social media sector for our products at North East Trading Co - EmberArresta, They put us in reach of multiple new audiences and customers that were previously beyond our reach. We highly recommend using Honeyweb Online Marketing Solutions for anyone looking to expand market sales."
Paul Kirwan
North East Trading Co (EmberArresta)
