Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Climbing the Google Ranks: Three Key SEO Tips
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must
When was the last time you performed a Google search and clicked on the second page of the search results?
In fact, when it comes to online shopping, many people don’t even scroll right down to the bottom of the first page of the search results, which means that in order to remain competitive, you need to be as high up on the search engine rankings as you possibly can get – or at least, rank higher than your competitors.
This being said, it’s one thing to know what you need to do, and quite another to figure out how to do it.
When it comes to improving your site’s ranking on Google, there are three letters you need to know: SEO (Search Engine Optimisation).
Access the full article to learn some valuable new tips to improve your website's SEO here. Source: Michelle Chau
Learn more about how we can manage your site's SEO results through targeted advertising here. Contact us today by clicking here.
The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks
How exactly should your image look so it fits in the News Feed, timeline, or stream?
You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!
There’s so much to consider in creating great images for social media.
The size and shape, the height, width, and orientation - these are the elements that most influence how an image will appear in a social media stream.
Luckily, Kevan Lee from Bufferapp has the answers on how to create ideal images that show up consistently great in your audience’s timelines.
The differing online platforms any marketer should consider include:
- Google+
Access the answers to perfecting your social media images here. Source: Kevan Lee
Discover how Honeyweb Online Marketing can successfully manage your business' social media posts here. Don't want to wait? Click here to start a discussion with us now.
Inbound Marketing vs. Outbound Marketing
When the majority marketers today talk about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
So what is outbound marketing?
Outbound marketing includes trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.
In other words, these methods are described as "outbound marketing" because marketers push their message out far and wide hoping that it resonates with that needle in the haystack.
Brian Halligan believes outbound marketing techniques are getting less and less effective over time for two main reasons:
- People are being inundated with too many marketing interruptions each day
- The cost of coordination around learning about something new using the internet is much lower than attending a seminar or flying to a trade show in Las Vegas
Instead, he advocates inbound marketing.
Learn why by reading the full article here. Source: Brian Halligan
Do you need help with your inbound marketing strategy? Click here to find out how we can assist you and your business.
McDonald’s #downunderbigmac campaign reaches just 15 social media users: Is the hashtag dead?
A McDonald’s Australia social media campaign has failed to gain any traction, after the fast food giant suggested Australians eat their burgers upside down.
The campaign encouraged Aussies to flip their Big Macs over and eat them from the bottom up, claiming the burger has so many local ingredients the only way to make it more Australian would be to “flip it down under”.
The campaign ran across the week of Australia Day and is still ongoing at the time of publication. Diners were encouraged to use the hashtag #downunderbigmac, which, as Mumbrella has highlighted had been very sparsely used.
In a column published yesterday, Mumbrella noted the hashtag had been used four times on Twitter, twice on Instagram, and not at all on Facebook.
One day later, the hashtag has appeared an additional five times on Twitter, two more times on Instagram, and twice on Facebook, both times sharing Mumbrella’s post.
Read all the details here. Source: Dominic Powell
Rest assured your business' hashtags are in good hands with Honeyweb Online Marketing. Contact us here so we can maximise your opportunities through specific, individualised marketing strategies.
Confessions of an Instagram Influencer
"I used to post cat photos. Then a marketing agency made me a star" - Max Chafkin
Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class.
These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream: Brands pay them to feature their wares.
There are thousands, perhaps tens of thousands, of influencers making a living this way.
Some make a lot more than a living. The most successful demand $10,000 and up for a single Instagram shot.
Read more about Max Chafkin's Instagram success story here. Source: Max Chafkin
Want to learn how Honeyweb's social meda management plan can optimise your business' potential? Click here. Let's start a conversation today! Click here.
The Power of Conversion Centred Design (CCD)
To be considered a serious competitor in today’s business market, CCD is not only an advantage – but a necessity
So, what is Conversion Centred Design? (CCD)
CCD is a discipline targeted specifically at designing experiences which achieve business goals. Through CCD, users are directed to complete one specific, desired action as a result of a mixture of persuasive design and psychological triggers. CCD ensures you convert more of your website visitors into sales, leads and customers.
A Bad Website Is Like A Flat Tyre. You Can’t Go Anywhere Until You Change It
Some #mondaymarketing inspiration coming your way.
Your business’ website is the forefront for your professional reputation – and in today’s competitive digital marketplace, your website is your most important business resource.
There are a range of factors needed to be considered when designing a website for a business – the majority of which are disregarded.
We are not only web developers and experts in our trade, we are also, and most importantly, an Online Marketing Agency.
This means we know the science and psychology behind converting visitors into sales/leads.
Learn more about how we can optimise your business opportunities through our web design service here, or get in contact with us here for a free audit of your business’ current website.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"Well we ventured into a new communication medium with Honeyweb. With the help of an editor we used the interface for an email to a new group of potential customers. Once we were familiar with the web interface the process is wonderfully simple. We are monitoring results and have some useful information and some potential new contacts who are happy to learn more about what we do. Thank you for the introduction to this very useful medium to send out messages regarding our business"
John Grocke
Johnston Grocke
