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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Launches Discovery Ads in All Regions, Providing New Ways to Reach Browsing Consumers

Google has now made its Discovery Ads available in all regions, providing another consideration for your campaigns.

Discovery Ads will be displayed on YouTube, in the Google Search app and even within Gmail

Highlighting "timely offers to shoppers as they check their inbox for the latest products and deals".

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Google Launches Discovery Ads in All Regions, Providing New Ways to Reach Browsing Consumers

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Facebook Launches New Music Collaboration App ‘Collab’ As it Seeks to Stay Ahead of Rising Trends

Facebook's experimental NPE team is certainly not wasting any time in testing out new tools as it seeks to tap into rising social usage shifts.

After launching new group phone call app 'CatchUp' in the US earlier in the week, the NPE team has now unveiled its latest experiment

A music collaboration app called, fittingly, 'Collab', which enables users to watch, record, and remix 15-second video clips.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Facebook Launches New Music Collaboration App ‘Collab’ As it Seeks to Stay Ahead of Rising Trends

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Twitter Adds Option to Include Custom Banners on Lists

After adding a new card format when sharing Twitter lists via tweet last December

Twitter has now taken that a step further by providing an option to customize your Twitter list header image.

Now, when you create or edit a Twitter list, you'll have the option to add a photo or image in the top frame, adding an extra level of personalization to the process.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Twitter Adds Option to Include Custom Banners on Lists

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Facebook Adds New AR Tools for Creators, Including Music-Activated Effects

Facebook has announced some new AR tools for its Spark AR Studio

Which creators can build their own digital effects for use in Facebook and Instagram Stories.

First off, Facebook's adding new music responsive functionality for Instagram effects, which enables the creation of digital overlays that change in time with audio cues.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Facebook Adds New AR Tools for Creators, Including Music-Activated Effects

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Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live

Instagram has announced the next stage of monetization for IGTV

While it's also adding new digital 'badges' for IG Live, which will enable viewers to donate money to their favorite broadcasters.

Instagram has been working to provide monetization opportunities for IGTV over the last few months.  

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live

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How to Improve Instagram Post Engagement: 4 Tips

Do you want your Instagram content to perform better?

Wondering how to optimize your Instagram feed posts?

Discover how to design and deliver Instagram posts that improve engagement on Instagram.

By Jenn Herman
socialmediaexaminer.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

How to Improve Instagram Post Engagement: 4 Tips

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Mini Marketing Case Studies: 8 lessons for effective branding

For many direct response and conversion-focused marketers, branding can feel amorphous.

These marketers are generally focused on direct results and have no patience for woolly metrics like brand sentiment or positive associations.

To gauge branding’s effect on conversion metrics, MECLABS Institute has run branding experiments on landing pages .

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Mini Marketing Case Studies: 8 lessons for effective branding

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