Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
YouTube’s Adding More Ads, with Mid-Roll Breaks Available in Shorter Videos
Have you ever noticed how every YouTube influencer creates videos that are around the exact same length - which is about 10 minutes?
The reason for that is YouTube's monetization policy - currently, YouTube enables mid-roll ads on videos that are at least 10 minutes long.
It makes sense for them to maximize their potential in this respect by creating videos that always cross that 10-minute threshold.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local youtube marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram Gives All Users the Option to Pin Post Comments
Instagram platform has today confirmed that all users can now pin up to three comments within their post interaction streams.
As noted by Instagram's VP of Product Vishal Shah, the option is designed to encourage more civil discussion by "highlighting positive comments"
Though how much difference that will make in practice remains to be seen.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram Launches Test of New ‘Shops’ Tab with Selected Users
Have you noticed your in-app buttons within Instagram moving around a bit of late?
Suddenly, your 'Direct' icon has gone to the bottom function bar instead of up top, or your activity tab (the heart icon) has disappeared.
more users will start seeing the new 'Shop' tab within their bottom function bar, as Instagram looks to the next stage of its eCommerce expansion.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Find & Improve Underperforming Content: A Practical Guide
Got website content that's no longer performing well?
It may be time to refresh them. Learn how to find and boost the value of existing content.
However, not all content is created on an equal footing or has the opportunity to fulfill its true potential.
By Lee Wilson
searchenginejournal.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
7 Google Ads Shortcuts for Better Results with Less Effort
Be on your way to better PPC results.
Just use these seven Google Ads shortcuts to help you save time and give you insights faster.
Here are seven Ads shortcuts and features to help you save time.
By Susan Wenograd
searchenginejournal.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing 101: What are beneficial buttons?
A beneficial button is a call-to-action (CTA) button that explains a benefit the customer will receive by clicking on it.
In other words, the button has a process-level value proposition.
If you’re asking the customer to take an action, of course, the button should have a benefit.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Win the “SEO vs. PPC” Debate
Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate.
Depending on your immediate circumstances, one may be more important than another—but both are necessary for survival.
To those passionately arguing that SEO is better than PPC, or vice versa, I propose a truce based on the potential for incremental gains when we work together.
By Andrew Miller
unbounce.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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