Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Better Spend Your Social Media Marketing Budget
Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%
However, 86% of marketers still want to learn how to more accurately measure social ROI.
No matter your budget, a careful examination of your social media marketing budget is imperative.
Create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company.
See the detailed social media budgeting infographic here. Source: Social Media Today
Discover how we can help your business boom with our affordable social media services here. Get in contact with one of our experts today by clicking here.
What Is the Difference Between White Hat and Black Hat SEO?
When outlining inbound marketing strategies, marketers have to make a desicion: choosing between white hat or black hat link building strategies to elevate their content marketing efforts
So what's the difference between each?
In its simplest form, white hat tactics emphasize a strategy that follows Google’s rules – particularly in terms of quality content.
Black hat tactics take a complete 180 turn, opting for a more aggressive approach that isn’t afraid to bend the rules.
However, each strategy has its advantages and disadvantages.
For a better understanding, Andrea Lehr from Search Engine Journal takes a closer look at each tactic to help you determine whether you’ll want to use a white hat or black hat approach when navigating the wild, wild web.
Access the full article here. Source: Andrea Lehr
Need help with your SEO (Search Engine Optimisation) tactics to boost your online traffic? Click here to learn more or here to discuss ideas with us today.
How to Make Your Instagram Account Impressive
Did you know that Instagram has more than 500 million monthly active users?
So how do you go about getting more followers for your business?
For starters, it's important to post more and make sure you understand the network's algorithm.
To lead you to a steady follower growth and increased engagement, Nathan Chan from Entrepreneur has listed three of his best Instagram management tips, consisting of:
- Post on Instagram one to three times per day
- Understand the Instagram algorithm
- Think carefully about your captions
Access the detailed article here. Source: Nathan Chan
Click here to learn more about how we can manage your business' Instagram account and boost your total followers. Contact us here.
Check out the NEW VARO Rhianne Anderson Property Specialist Timeline Image Designed by Honeyweb Online marketing Solutions
With more than 20 years’ experience in customer service, this smart young sales person is definitely someone you want on your team when it comes to buying and selling real estate in Adelaide.
Rhianne’s confidence, enthusiasm and passion for property will see her work tirelessly to get the desired results for her clients to make the property buying and selling process as smooth as possible. Rhianne strives to provide exceptional customer service and truly enjoys helping people transition smoothly through life’s milestones and see their desires come to life.
Click here to discover how we can design a social media startegy for your business.
7 Tips for Improving Online Sales Using Social Media
Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels?
With the right plan, anyone can enhance people’s social media experience - thus generating more leads, sales and customers.
In the full article written by Aaron Orendorff, you’ll discover seven tips to improve your ecommerce using social media.
The top three include:
- Provide Sales Support With Native Chat
- Monitor Conversations About Your Business
- Encourage People to Share Their Customer Journey
Discover the main seven tips here. Source: Aaron Orendorff
Click here to learn how you can boost your business' online sales with Honeyweb Online Marketing's social media management plan. Don't hold off - contact one of our social media experts here.
6 Essential Tips for Legally Using Images
Images are the new words - we’re all looking for that perfect image, illustration or photograph to use on our website, in our presentation or in another work document
However, before copying and pasting that image we need to give consideration and possibly undertake research as to whether we have the rights to do so, the copyright permission, or possibly whether we even need to obtain copyright permission.
Here are some starter tips to help you legally use images which will help you select images, research their copyright status, and obtain copyright permissions as necessary.
Using images legally will keep you compliant with copyright law.
Learn the essential tips for legally using images here. Source: Copyrightlaws.com
Need help sourcing images for your website or blog? Contact us here to discuss your enquiries.
3 Reasons to Let Customers Tell Your Brand Story
Every business should have the goal of turning their customers into brand advocates
Why? Because, while traditional marketing and advertising tactics are still an important part of building brand awareness, letting your customers promote your brand or product for you can have a fantastic impact on your reputation and your sales revenue.
Building real relationships with your real customers can be one of the best tactics for expanding and growing your brand into an unstoppable force.
Amy Oppenheim from SocialMediaToday has summarised three great reasons to create a customer advocate program:
- It adds a stamp of authenticity to your brand
- It promotes customer retention and referrals
- It’s an inexpensive and effective way to drive new business
To read the full details, click here. Source: Amy Oppenheim
Online advertising is one way to gain customer advocates for your business, click here to learn more, or here to start a discussion with us.
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