Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is Email Marketing Dead?
Email marketing has long been the bread and butter for marketers to build loyalty, trust and brand awareness.
However, in a time when audiences are getting harder to reach, and it’s harder than ever to make email campaigns successful, is it time we said goodbye to email marketing?
We need to stop being so heavily reliant on it as a sole tactic in reaching target audiences and instead be planning a more integrated, personalised experience across multiple channels.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: 5 Factors That Lead To (And Prevent) Conversion
How to improve conversion rates on your own landing pages and in your own funnels.
Is there a methodical way to increase conversion?
While marketing has tended to be dominated by the marketer with the “golden gut” or the star direct response copywriter, have developed methodological processes to improve quality and consistency.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Adds New Features to Facebook Camera, Stories
While the Stories format doesn’t appear to be catching on among Facebook users the way it has with those using it in Instagram or WhatsApp
The Facebook Camera is where The Social Network is looking to push its new augmented reality tools and features.
And as such, Facebook continues to add more tools and options into the camera, with the latest additions announced his week including live-streaming, GIF creation, as well as a range of new visual effects.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 Tips for Compelling LinkedIn Company Page Posts [Infographic]
With more than 500 million members, and a focused, professional audience base, LinkedIn is a must for most companies, but especially those in the B2B sector.
LinkedIn is not Facebook, it’s not Twitter. You don’t win on LinkedIn by being the most entertaining or posting the best photos (necessarily).
So how do you maximize your LinkedIn efforts – what should you be publishing to your LinkedIn company page?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![10 Tips for Compelling LinkedIn Company Page Posts [Infographic]](https://www.honeyweb.com.au/uploads/blog/lili.jpg)
Facebook Adds New Branded Content Tools to Better Facilitate Influencer Marketing
Facebook’s adding some new tools to make it easier for businesses to get the most out of their influencer collaboration efforts.
Last year, Facebook added Branded Content tags, which enable selected Pages and profiles to tag third party sponsors in their posts, in order to ensure such connection is clear.
Facebook expanded that option to more users earlier this year (and added an application process for access).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
LinkedIn Adds ‘Active Status’ to Alert Your Connections When You’re Online
LinkedIn has added another new feature to boost on-platform messaging
Given the app has seen some 240% growth in messages sent since the launch of their revamped mobile app, the focus on messaging makes sense.
Their latest messaging addition is called ‘Active Status’ and is currently being rolled out to all users.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Updates News Feed Layout to Improve On-Platform Engagement
Facebook has announced an update to their News Feed layout which will help cater to common user concerns and make the Facebook process easier and more clear-cut.
And while the changes may seem small – you may not even notice all of them as you scroll through – each plays a specific role, and is based on various iterative studies and data.
The changes have been driven by the most common issues highlighted by users, identified through their regular feedback process.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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