Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram Tests New Tools to Help Users Track Time and Usage In-App
Instagram is testing two new features that will keep users informed of how much time they’re spending in the app
Helping to improve mental wellbeing and eliminate some of the FOMO that’s come with the introduction of the Instagram algorithm.
First, as reported by TechCrunch, Instagram is testing out a new ‘Usage insights’ tab which will show you how much time you’re spending in the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How to Completely Optimize Your Facebook Page
Facebook is the most popular social media platform used by businesses.
Facebook Pages help your brand or business promote and share its value-add and to assist in customer support.
Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily.
By Victoria Edwards
searchenginejournal.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Build a Facebook Ad Funnel Using Customer Testimonials
Wondering how to create more effective Facebook campaigns?
Have you considered including customer success stories in your Facebook ads?
In this article, you’ll learn how to create a Facebook ad funnel using case studies and customer testimonials.
By Abhishek Suneri
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Plans to Roll Out a New Influencer Marketplace Platform, Expanding Collaboration Options
With influencer marketing on the rise, and with Facebook trying to find new ways to lure more influential creators to their network
The Social Network is now working on a new influencer marketplace platform, which would enable brands to find relevant influencers based on specific characteristics, then organize deals to help them boost their efforts.
As you can see in this screenshot (first reported by AllFacebook.de), the new platform has targeting details on the left-hand side of the screen.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Lead Your Team Beyond Email Marketing Monotony
Email marketing is a lot of wonderful things. Yada, yada, yada.
I don’t need to convince you of that, because you know it already. (And I don’t work for an email marketing vendor).
But …You gotta admit, it can feel like a bit of a drag sometimes.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

How to Run Marketing Experiments The Right Way
You need to run experiments. The one who runs the most experiments wins.
BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines.
Nearly everything we use in our daily lives came about as a direct result of an experiment.
By Peep Laja
conversionxl.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

How to Set up Google Analytics Goals & 7 Tips to Get Ahead
Determining objectives for a website is essential in justifying the need for a website in the first place.
Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives.
Through collaboration, your team should determine how the website needs to help the company achieve its overall goals.
By Josh McCoy
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

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