Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram has Launched a New Long-Form Video Content App Called ‘IGTV’
Get ready for more video content, this time from Instagram.
With the Facebook-owned platform continuing to expand from its image-based roots, Instagram has launched a new, separate app called ‘IGTV’
Its own, longer form video hub – though the focus is not on episodic, TV-like content, as has been The Social Network’s push with Facebook Watch.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Should You Put Instagram Hashtags in the Caption, or in the Comments?
Instagram seems to have been doing some tweaking of its algorithm, which has been making competition for visibility on the platform much tougher.
According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts
And with this algorithm shift has come a fad of people trying to get fancy with hashtag placement in order to game the system.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Essential Messaging Component Most Ecommerce Sites Miss
In today’s Quick Win Clinic, Flint McGlaughlin looks at the home and product pages for Worthington Direct, an online furniture store for businesses and schools.
It is obvious that everything on this site is designed to help visitors find the product they are looking for and to convince them that the product is right for them.
Why should visitors choose this company over others? This retailer fails to answer that crucial question.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.
Website Optimization: How To Reduce Friction In Purchase And Registration Processes
Sometimes getting consumers to the landing page is the easy part.
The ingrained friction the buying, and even registration, processes create for users can cause them to hesitate in completing the process.
After all, you don’t visit a site to register; you come to consume whatever information they have to offer. The registration part gets in the way.
By Selena Blue
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Conversion Marketing Methodology
To ensure a consistently high level of scientific rigor in this experimentation, MECLABS’ research analysts utilize a uniform test protocol
And series of heuristics to help analyze real-world data and create new single and multi-factor tests that can reveal further discoveries.
To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications.
By marketing experiments
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
What Is a High-Quality Link?
Relevance or authority, which link strategy is the best?
This question has been pondered by link builders for decades – and has become particularly important since Google introduced the Penguin algorithm.
Backlinks serve as an important ranking factor for search engines.
By Kristopher Jones
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
How to Build a Facebook Ads Funnel by Modeling Email Sequences
Want to scale your most successful email marketing funnels?
Wondering how a Facebook ads funnel can help?
In this article, you’ll discover how to create a sequence of Facebook and/or Instagram ads based on your email marketing funnel.
By Tammy Cannon
socialmediaexaminer.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
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