Honeyweb Blog / Social Platforms
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
10 of the Best Tools to Find Relevant Influencers on Social Media
Influencer marketing, as a practice, has actually existed for a very long time.
With the birth of social platforms, everything changed. The Internet has no limits, there can be as many influencers as the world requires.
Today, digital influencer marketing is one of the most cost-effective forms of marketing.
By Aleh Barysevich
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Why Your Company Must Use Social Media to Build its Employer Brand [Infographic]
Employer branding is a key component to attracting the right staff
Given the widespread usage of social platforms, social media is a key medium for boosting your employer brand.
Beyond marketing to your potential customers, your business' social media presence can also act as a powerful signal of what it's like to work for your company.
By Todd Kunsman
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
![Why Your Company Must Use Social Media to Build its Employer Brand [Infographic]](https://www.honeyweb.com.au/uploads/blog/employer-brand-2.jpg)
Facebook Provides New Insights into the Modern Fashion Shopping Process [Infographic]
Facebook has published a new report which looks at the evolving consumer fashion purchasing journey
The role that social platforms can and do now play within that process.
Facebook commissioned a survey of 1,729 people in the US, aged 18 and over, about their fashion purchasing process.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
![Facebook Provides New Insights into the Modern Fashion Shopping Process [Infographic]](https://www.honeyweb.com.au/uploads/blog/HHZ5NPNR1T.jpg)
The Rise of Social Commerce - and What it Means for Your Brand [Infographic]
On-platform selling tools, social commerce looks to be the next major retail shift.
The capacity to guide shoppers from their feeds to the check-out holds major potential.
So how can your business prepare? These tips will help you get ready for the next big change.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social commerce marketing experts, contact us to discover how we can help your business.
![The Rise of Social Commerce - and What it Means for Your Brand [Infographic]](https://www.honeyweb.com.au/uploads/blog/pexels-photo.jpg)
Social Platforms are Working Harder to Remove Fakes [Infographic]
With social media platforms becoming more and more influential
The expectation that the platform providers will protect users from fake accounts and spam.
That's resulted in a raft of major 'purges' which have seen many high profile users, in particular, suffer declines in their follower counts.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
![Social Platforms are Working Harder to Remove Fakes [Infographic]](https://www.honeyweb.com.au/uploads/blog/H5Y00D4OFT.jpg)
5 Video Best Practice Notes from Facebook
Video is the top performing content type across all social platforms, which has lead to Facebook, in particular, putting increased emphasis on video content.
The most obvious push here has been via their dedicated video platform, Facebook Watch, but in order to boost the performance of Watch content
Facebook has also updated its News Feed algorithm to give priority to episodic-type video content which users return to, and videos that inspire interaction and conversation, helping to boost platform engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
Social Media Marketing: Is it just brand’s performance, or has something changed in social media
Social media platforms are changing
Because of Russian election meddling, bot cleanups, newsfeed and algorithm changes, and people quitting social platforms — to name just a few.
But on the upside, there’s also audience growth, improved ad targeting and more engaging mobile experiences.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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North East Trading Co (EmberArresta)
