Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Facebook Groups to Build Your Audience [Infographic]
Facebook has been putting significantly more emphasis on groups of late - and for good reason.
Facebook Groups are used by more than a billion people each month - more than Instagram and Snapchat combined
And according to Facebook more than 100 million people are members of what they call "very meaningful" groups.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
![How to Use Facebook Groups to Build Your Audience [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_429843784.jpg)
After a Week of Turmoil, What Comes Next for The Social Network?
What a week for Facebook.
Sparked by the revelations of misuse, Zuck and Co. have been dragged over the coals by virtually every major media outlet and in most respects, they’re rightfully being faced with some tough questions.
Facebook is still the keeper of the largest database of personal insights that has ever existed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snap Adds New Discovery Tools to Snap Map, Highlighting Happening Events
Snapchat’s adding a new feature to its Snap Map which will highlight happening events
Either based on updates from your friends or featured stories – with a clickable listing along the bottom of the map screen.
As you can see here, the new ‘Map Explore’ listings will be shown along the bottom of the map, enabling users to swipe across, and be quickly be taken to the relevant location on screen.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook’s Latest Controversy Could Change the Platform - and Social Media Itself
The latest controversy surrounding the misuse of Facebook data by controversial advertising/lobbying group Cambridge Analytica.
To quickly get you up to speed, former Cambridge Analytica staffer Christopher Wylie has come forward with allegations that the company used personal information on American voters
Gleaned from Facebook by academic researchers, in order to hyper-target Facebook ads and content which aimed to manipulate people’s psychological leanings to influence the outcome of the 2016 US Presidential Election.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Most Important Facebook Contest Rules for 2018 [Infographic]
Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2018, make sure you’re up to speed on their currentrules.
A better idea? Don’t run your contest on Facebook.
Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.”
By Dana Kilroy
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Most Important Facebook Contest Rules for 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_574082128.jpg)
LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]
With Facebook putting the squeeze on organic reach yet again, many businesses are looking for alternatives to help them soften the blow of potential traffic losses.
One of those platforms getting a second look is LinkedIn - the professional social network recently reported that comments, likes and shares are up more than 60% year-on-year
As it looks to boost content exposure and generate more engagement within the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_301955957.jpg)
Twitter’s Reportedly Working on a New, Snapchat-Like Ad Option
Could Twitter also be working to challenge Snapchat?
That’s the word from CNBC, which has reported that Twitter's “working on camera-first feature that could change the emphasis on the platform from text to video and images”.
The info comes via agency executives who are familiar with the in-development product.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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