Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Usage Rates Remain Stable After Cambridge Analytica
So what’s happened to Facebook’s usage rates since news of Cambridge Analytica’s data misuse broke, and the #deletefacebook movement began?
Not much, apparently.
That’s going on information from Facebook – according to Facebook’s VP of Global Marketing Carolyn Everson, the majority of users haven’t updated their privacy settings in response, and advertiser activity remains steady.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook’s Working on a Powerful New Ad Targeting Option - But Will it be Released?
It feels somewhat uncomfortable to be talking about Facebook’s advanced ad targeting since the Cambridge Analytica scandal
As if, by discussing a potential new feature, you’re somewhat complicit in their dubious data mining.
But advanced data is the key benefit of social media marketing, it’s the new process that marketers have had to learn, becoming amateur data scientists themselves, along with promoters.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
The Biggest Social Media Changes So Far in 2018 - And How to Keep Up
While social media is undoubtedly a powerful marketing tool, it also exposes your brand to intense competition.
If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors - Facebook, Twitter, LinkedIn, and others.
Here’s a look at some of the most notable social media changes so far in 2018.
By Albizu Garcia
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Twitter Endorses ‘Honest Ads Act’, Along with Facebook
While Mark Zuckerberg was facing questions from politicians, Twitter announced that it’s endorsing the Honest Ads Act, which is seen as a major stepping stone for the bill.
What does that mean?
The Honest Ads Act was introduced last October, and it basically sets out specific transparency requirements for social media platforms, websites and ad networks which see more than 50 million unique visitors a month.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Could Snapchat be Looking to Switch Back to a Chronological Feed?
Could we be seeing the beginnings of a shift away from algorithms and back to real-time feeds?
Recently, we saw Instagram move to show more recent content in its main feed, in response to user criticism of the algorithm-defined listings
And now, Snapchat’s also reportedly conducting a new test in which some users have been switched back to chronological order, as opposed to their algorithm determined feed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
What Instagram’s Altered Algorithm Really Means for Brands
Instagram has finally heeded years of user complaints, sort of.
Posts on Instagram will now appear in more of a chronological order.
In a March 22 blog post on the Instagram Press site, the company explained that “we’re…making changes to ensure that newer posts are more likely to appear first in the feed.”
By Hayley Jennings
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
New Report Finds Consumers Respond Best to Entertaining Social Ads, Not Discounts
So, with all the discussion around the misuse of social media data to manipulate users, do people trust social ads less as a result?
More than 1,000 social media users in the U.S., 27% of consumers say their opinion of social ads has declined over the last 12 months.
But interestingly, it’s not necessarily due to lack of trust – according to Sprout’s research.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social advertising experts, contact us to discover how we can help your business.
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