Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
YouTube Offers New Ad Tools To Help Marketers Tap Into the Rise in YouTube Viewership
Like all social platforms, YouTube has seen a significant rise in usage in 2020
With the COVID-19 lockdowns pushing more people to find alternate entertainment sources to their usual, in person social events.
But YouTube is also a little different in that its focus is video content, as opposed to social elements.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Adds Video Co-Watching Functionality to Messenger
After launching a co-watching feature for Instagram back in March, Facebook is now adding similar functionality for Messenger
Which will enable users to host video watch parties, via video call or Messenger Rooms, with up to 50 friends in the app.
That sense of community is a key focus here - the functionality has been added to help keep people connected at a time
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Social Media Universe in 2020 [Infographic]
The social media space is always evolving
It's seen significant growth due to our in-person social interactions being restricted, and people seeking alternative ways to stay in touch with the wider world.
More people are becoming more reliant on social networks - which has both positive and negative aspects.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The Social Media Universe in 2020 [Infographic]](https://www.honeyweb.com.au/uploads/blog/4drob8_0WryJotD00.jpg)
Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels Trend Insights
Can Instagram make Reels happen, and use it as a tool to curb the rapid growth of rival video app TikTok?
Despite seemingly lukewarm initial response to the option, Instagram's still looking at ways to maximize the usage of it's TikTok clone functionality
After adding a new Reels tab to the main screen for users in India last week, Instagram's now trying out a few more ways to boost Reels exposure.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Brand Awareness Proves a Top Priority for Brands on Social [Infographic]
After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.
We asked about five different social media platforms: Facebook, Instagram, Twitter, LinkedIn and Pinterest.
Of these five, Instagram came out on top as the winner for the favorite app to use for building brand awareness.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Brand Awareness Proves a Top Priority for Brands on Social [Infographic]](https://www.honeyweb.com.au/uploads/blog/Impact-of-social-media-on-business-banner-1280x720.jpg)
New Study Highlights the Latest Facebook Ad Performance Trends [Infographic]
While organic posts keep your audience connected to your social media pages, ads can help to ensure that your business accounts continue to grow.
But the results of your ad efforts will ultimately be defined by your ad settings and targeting.
So which is best for your next Facebook ad campaign - sponsored feed posts, Instagram ads, Audience Network promotions, Messenger outreach?
By Adina Jipa
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![New Study Highlights the Latest Facebook Ad Performance Trends [Infographic]](https://www.honeyweb.com.au/uploads/blog/LTblog_FBCampaigns_Embed_1200x628.jpg)
Twitter Publishes New Insights Into Video Ad Effectiveness
No doubt you've heard this before, but video is the best performing content type across all social platforms, and Twitter is no exception.
Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement.
Twitter has published some new insights into exactly how you should look to utilize its various video ad options to maximize campaign impact.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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