Honeyweb Blog / Social Media Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Value of Getting Personal on Social Media
It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe
It would be unfathomable to previous generations that you could open a Shopify store, start running Facebook ads and create a profitable business without interacting with a single human in real life.
But while this kind of business model is paradise for the introverts among us, humans still have an inherent desire to purchase from other humans, instead of anonymous companies.
By Aaron Agius
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Brilliant Social Media Campaigns (and What You Can Learn from Them)
Are you using social media for your business marketing?
If the answer is ‘no,’ then you're likely losing money, because you're missing opportunities to engage your target audience.
But if the answer is ‘yes,’ think about your most successful campaign. What made that campaign so hot?
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The State of Social Engagement 2017 [Podcast]
The UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies continues with episode four.
Of the five most influential topics for B2B marketing, so far we’ve discussed influencer marketing, data overload, and digital customer experience.
On episode four, we look at the current state of social engagement by reviewing Lithium’s “The State of Social Engagement Report.” Find out what challenges brands and marketers are facing and learn how you can get more from your digital and social investments.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The State of Social Engagement 2017 [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_277866641.jpg)
The Psychology Behind Social Media Engagement
Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think.
Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need?
What do they want? What can you do to influence their decision-making process?
By Melonie Dodaro
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Social Media Experts Share Their Thoughts on What’s Coming in 2018
It’s the most wonderful time of year.
No, I'm not talking about the holiday season - we're coming into prediction season, where tastemakers and experts trot out their forecasts for what’s ahead for social media and digital marketing more broadly.
So in the vein of Hobby Lobby and Michael’s putting their holiday décor on display in the summer, I'm jumping into prediction season early.
By Stacey Sayer
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
6 Free Ways You Probably Aren’t Using to Generate Website Traffic [Infographic]
Generating website traffic is tough at the best of times, but when you’re just starting out it’s even harder.
This is especially true if, like most, you’re working on a limited budget - if you can’t afford to pay for Google Adwords or Facebook Ads you need to utilize every last drop of free advertising possible.
But where do you start? For most new businesses, it all begins with social media.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![6 Free Ways You Probably Aren’t Using to Generate Website Traffic [Infographic]](https://www.honeyweb.com.au/uploads/blog/free.jpg)
Snapchat Announces 3D AR Lenses as a New Ad Option
It was only a matter of time, but Snapchat has this week confirmed that their 3D World Lenses - which they introduced last November
Will now be available as an ad option, with Warner Bros and Bud Lightpartnering with Snapchat on the first iterations of the tool.
The option will clearly hold appeal for some advertisers – while these initial examples seem fairly basic, in terms of how they could be used, Snapchat’s talking up their potential, using the popularity of their ‘Dancing Hot Dog’ Lens to demonstrate.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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