Honeyweb Blog / Social Media Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat Announces New Deal with NBCUniversal, Adds NBA Lenses
While Snapchat has come under increasing pressure from Facebook of late, the fact of the matter is that it remains a key platform for younger users.
A recent report from Piper Jaffray showed that Snapchat remains the platform of choice among American teens – by a significant margin – despite the growth of Instagram Stories.
As such, despite more downbeat market expectations, Snapchat remains a key consideration for businesses looking to connect with younger audience groups
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Demographics You Need to Know to Succeed at Social Media Marketing [Infographic]
Are you trying to figure out which social networks you should spend your time on?
Want to know the demographics of each to see if they're a right fit for your business?
Sprout Social shares the social media demographics you need to know in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Demographics You Need to Know to Succeed at Social Media Marketing [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_548223238.jpg)
How to Turn Twitter Followers into Loyal Repeat Customers [Infographic]
For businesses, social media offers a unique way to increase brand awareness
Connect with new and existing customers, and discover what’s happening in the community, the world, and in a given industry.
Twitter specifically helps provide efficient customer service in the form of 140-character, real-time responses.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![How to Turn Twitter Followers into Loyal Repeat Customers [Infographic]](https://www.honeyweb.com.au/uploads/blog/0113682649d15941da759e058c6dda8e.jpg)
How to Host Your First Twitter Chat
As a social media marketer, you're aware of the impact Twitter can have on a brand's success.
We've all seen (or maybe even been a part of) some Twitter conversation with a brand that spreads like wildfire.
Think about Wendy's big moment last year with #NugsForCarter. Everyone remembers that moment as a hilarious (and brilliant) marketing win for Wendy's.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know
Your marketing team has an incredible campaign ready to publish.
The social media posts are scheduled, landing pages are primed with engaging calls to action, and the other marketing collateral is prepared to play important, supporting roles.
All these pieces must be in place before you launch the campaign, and the focal point of the campaign — a video, for example — must touch on certain emotions in order for this campaign to have the potential to go viral.
By AJ Ghergich
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Latest Social Media Marketing Best Practices You Need to Know [Infographic]
Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours.
The first step in building this relationship is to get to know them. Listen, talk to influencers, and pay attention to keywords. Then use your analytics to get to know your audience better.
Your data quality is of utmost importance, as it can give you detailed information on your audience and how your marketing and content is performing.
By AJ Ghergich
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Latest Social Media Marketing Best Practices You Need to Know [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_532367149.jpg)
7 Tips for Using Emojis in Social Media Marketing
With 92% of the online population using emojis, it makes sense for marketers to get in on the action.
Emojis enable you to speak the same language as your customer base, and can make your social media posts much more noticeable. They also add a bit of fun to your marketing message and your brand.
And while you don’t have to go as wild as Chevrolet did with its emoji-only press release, you can find some fun and unique ways to communicate with emojis.
By Scott Sims
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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