Honeyweb Blog / Facebook
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Who Will Win The Online Advertising War: Facebook Or Google?
Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
Google’s recent release of Customer Match–a new tool that helps advertisers personalize display ads based on historic search data–is a direct response to consumers’ finding Facebook ads (51 per cent) more relevant than Google’s display ads, the majority of which run on YouTube (17 per cent), ADI posited. Google+ (6 per cent) and Pinterest (6 per cent) were the next-best rated, so Google is undoubtedly feeling the heat.
“Facebook ad click-through rates rose 35 per cent year over year, indicating that targeting efforts are paying off,” said Tamara Gaffney, principal analyst at ADI. “Marketers are using the platform more, and impressions are rebounding.”
Facebook Update Puts More Pressure On Brands
Carat social manager, Alexander Southwick, discusses the repercussions for brands of Facebook’s latest ‘Pages’ update.
Facebook has recently announced an update to Pages on mobile devices with the intent of empowering businesses with a better mobile presence, but brands beware, this may come at a cost.
How to Use Facebook Insights to Improve Your Engagement
Do you have a content strategy for your Facebook Page? Want to know which types of content work best?
A deep dive into Facebook Insights helps you identify which content drives people to engage.
In this article I’ll share how to find your best content using Facebook Insights.
How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce
On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.”
So begins the latest pitch from Zuckerberg and Co., this time focused on showcasing improvements to the on-platform buying process for Facebook users. The gist of Facebook’s push is familiar – more people are using mobile phones to connect with brands, yet often brand mobile experiences are frustrating, as many businesses haven't yet been able to optimize their mobile shopping experience. But Facebook has, their mobile offerings work faster and are more in-tune with rising user expectations than most. So why not use Facebook as your hub for your online business efforts? I mean, everybody’s already on Facebook anyway, right?
Facebook Continues E-Commerce Push With Shopping Tab
This week, Facebook quietly rolled out new e-commerce capabilities on the platform.
Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of the news feed. The shoppable lists are completely customized for users, depending on what their interests and likes are from past activity on Facebook.FastCompany reports that initially access will only be available to a small group of retailers.
5 Lesser Known Facebook Page Features for Marketers
Do you manage a Facebook page for your business? Interested in ways to improve your marketing?
In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.
In this article you’ll discover five lesser known Facebook Page features for marketers.
How Not Using Social Media Can Hurt Your Business
It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B.
“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” notes Cassandra Hayes at SocialBro.com.
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