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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Launching New Reactions Other Than ‘Like’

Do Facebook posts of boring pets & ugly kids fill you with a heap of emotions? Then you'll love this latest innovation. 

Facebook is rolling out six new ‘Reactions’ to show the range of emotions you feel when a friend posts a baby photo.

Facebook Launching New Reactions Other Than ‘Like’

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Your Audience Rules, How Facebook’s News Feed Algorithm Really Works

I recently attended an education session on Facebook’s News Feed algorithm, conducted by a social media lecturer of relatively high standing in the field. The session sounded great – insight into how Facebook’s News Feed algorithm actually works, the ‘hows’ and ‘whys’ of what appears in your News Feed and what brands can learn and implement in order to boost their organic reach. All great, all interesting. Except, the information presented was largely wrong.

This person, who speaks and presents to a great many people on social media best practices, outlined strategies that were either out-dated, ill-informed or just plain incorrect, yet stated them as total fact. And as other attendees narrowed their eyes and nodded along, I felt like standing up and saying ‘no, that’s not right’. But then that would assume I was right, and given the secrecy around the specifics of Facebook’s News Feed algorithm and how it works, maybe I was actually wrong. Maybe what was being presented here was the right info.

Your Audience Rules, How Facebook’s News Feed Algorithm Really Works

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How One Agency Drove 200% More Sales with Their Facebook Ads

For many, Facebook advertising is an untamable beast.

Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those switches and levers, it can be hard to laser in on the tactics you need to optimize your advertising campaigns.

How One Agency Drove 200% More Sales with Their Facebook Ads

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Brisbane Taxi Driver Takes To Facebook To Brag About Bashing Uber Driver

The battle between Uber and the taxi industry in Australia is heating up with a 30-year veteran Brisbane taxi driver posting on Facebook about bashing an uber driver and encouraged other drivers to ‘get more militant’.

Collins, the owner of the Virginia-based cab company Complete Taxi Management, posted on the Brisbane Taxi Driver Facebook page saying that he slapped an Uber driver. 

Brisbane Taxi Driver Takes To Facebook To Brag About Bashing Uber Driver

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5 Checks to Ensure Your Facebook Page Is Up to Date

Are you using a Facebook page for marketing?  Have you checked to make sure it’s up to date?

Facebook regularly provides marketers and business owners with new ways to update their presence on Facebook.

5 Checks to Ensure Your Facebook Page Is Up to Date

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How to Manage Your Facebook Page Effectively

Do you manage at least one Facebook business page?  Are you using all the admin features?

Facebook Pages include many tools to help marketers and business owners get the most out of their business presence.

How to Manage Your Facebook Page Effectively

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Facebook Temporarily Crashes And The Planet Loses Its Mind

Facebook’s mobile and desktop website temporarily went down and the Internet went crazy. 

This is the second outage for the company in less than a week.

Facebook Temporarily Crashes And The Planet Loses Its Mind

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