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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Advertising 101: How to Get Started With Facebook Ads

Are you considering running Facebook ads? Have you tried Facebook ads but have had little success?

Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast.  Amy will explore what you need to know to get started with Facebook ads, plus you’ll discover the benefits of running Facebook ad campaigns.

Facebook Advertising 101: How to Get Started With Facebook Ads

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What is the Real Value of the Facebook “Like”?

I remember when Facebook began to gain momentum, and there was an option to “poke” someone else.  Overtime, the newsfeed changed, the look changed, and suddenly Facebook exploded. Today, it offers a space for people and friends, public figures, businesses, social groups, and more.

As a business owner who uses Facebook for social media marketing, I often take a look at our social engagements and how many “Likes” our page has, as well as how many “Likes” our posts were getting.  Naturally, my brain computes that the more “Likes” we were getting, the better.

What is the Real Value of the Facebook “Like”?

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Abbott Spoofed In Indiana Jones Send-Up

It’s been a rather unpleasant past seven days for the former PM Tony Abbott and to add insult to injury he’s been parodied (yet again) in a marvellous send-up using footage from the original quartet of Indiana Jones films.

The work is by political satirist and motion graphics editor Huw Parkinson whose YouTube clips regularly appear on the ABC’s Insiders program.

Abbott Spoofed In Indiana Jones Send-Up

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Social Media Erupts As JB Hi-Fi Ban Man With Down Syndrome

Electrical goods giant JB Hi-Fi is in strife after it allegedly banned a man with Down Syndrome from entering its Mount Ommaney store in south-west Brisbane.

James Milne was refused entry by the store’s security guard, naturally infurating his family. However, it appears it’s all a case of mistaken identity with reports saying the guard had mistaken James for another, similar looking customer, who had been banned.

Social Media Erupts As JB Hi-Fi Ban Man With Down Syndrome

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Facebook Introduces Signal for Facebook and Instagram

Signal for Facebook and Instagram is “a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports and more–all in one place.”

We’ve heard from journalists that they want an easy way to make Facebook a more vital part of their newsgathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting.

Facebook Introduces Signal for Facebook and Instagram

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6 Tips to Improve Your Facebook Posts

Are you marketing on Facebook? Do you want better reach for your Facebook posts?

Using the right posting tactics will give you better results from your Facebook marketing.

In this article you’ll discover six tips for more effective Facebook posts.

6 Tips to Improve Your Facebook Posts

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Facebook Updates Pages Function On Mobile To Keep Up With Influx Of Small Business Fans

As people spend more and more time on their mobile devices, business need to be where people are and set themselves up to be accessible in all devices, especially mobile.

Now that there are more mobile connections around the world than there are humans on the planet, and with over one billion people visiting Facebook Pages every month, Pages has become a perfect place for businesses to build and maintain their mobile presence.

Facebook Updates Pages Function On Mobile To Keep Up With Influx Of Small Business Fans

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