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Honeyweb Blog / Conversion Rates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

The Google Display Network has long been outdated in terms of creative options for advertisers. 

Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive Ads.

How can you take advantage of them for better conversion rates, more sales, and a better return on investment?

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

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Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

When it comes to page speed, a few seconds of slowdown can cost you.

Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors.

What does AMP mean for marketers?

By Colin Loughran 
unbounce.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

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The Best Landing Page Examples You Gotta Save for Your Swipe File

A polished, professional landing page can improve your conversion rates. 

Pretty simple, right? You’ve probably heard something similar before.

But what the heck does it mean to be “polished” and “professional” on a landing page, anyway?

By Colin Loughran 
unbounce.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

The Best Landing Page Examples You Gotta Save for Your Swipe File

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Converting with Extra Copy: 5 Long-Form Landing Page Examples

We all know how effective a short, concise landing page can be.

It’s quick to read and, depending on the offer up for grabs, can convince visitors to purchase or opt-in fast.

For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. 

By Jennifer Pepper 
unbounce.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Converting with Extra Copy: 5 Long-Form Landing Page Examples

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5 Ways to Increase Your Google Ads Mobile Conversion Rates Fast

Mobile doesn’t just dominate traffic, but it’s also beginning to consume ad spend, too. 

For advertisers, that means big change. Mobile advertising isn’t the same as desktop advertising and it shouldn’t be treated that way.

But this doesn’t mean you have to start from scratch or scrap your entire keyword list.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

5 Ways to Increase Your Google Ads Mobile Conversion Rates Fast

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How Radical Thinking About A Multi-Product Offer Led To A 70% Increase In Conversion

Many companies — large or small, B2C or B2B, ecommerce or subscription — have more than one product.

If you fall into this category, you face a common challenge: finding the best way to market multiple products.

Experiment: Which product presentation would increase revenue? 

By Editorial Staff
marketingexperiments.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

How Radical Thinking About A Multi-Product Offer Led To A 70% Increase In Conversion

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How to Curate Sitelinks to Increase Conversions

If you rely on search engine traffic, conversion optimization starts beforevisitors get to your site. Why? Sitelinks.

For most sites, a brand query (e.g. “king arthur flour”) generates sitelinks—links from other pages on your site that appear below the main link, typically the homepage.

For mobile searches, those sitelinks may be expandable, allowing users to browse multiple levels of your site, all before clicking a link.

By Derek Gleason
conversionxl.com

Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.

How to Curate Sitelinks to Increase Conversions

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