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Honeyweb Blog / Conversion Centred Design

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Why visuals are so important in content marketing and five ways to do them well

Human beings are wired for visual content. Learn how you can meet the challenge of creating eye-catching images and videos.

For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text.

So, if your audience is human, your content marketing needs to be visual. Studies have shown thatpeople will retain 65% of information if it includes a relevant image – compared to only 10% without – and introducing an image into a piece of content increases understanding from 70% to 95%.

socialmediatoday.com

Why visuals are so important in content marketing and five ways to do them well

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36 Creative Landing Page Design Examples: A Showcase and Conversion Critique

A landing page critique can go a long way to helping you achieve that conversion rate your heart desires.

So we compiled a list of 36 landing page designs and analyzed them for your benefit. Some are good, some are meh and the others are pretty scary. You’ll learn a ton and get inspired for your next campaign. Take a look. 

By Oli Gardner 
unbounce.com

36 Creative Landing Page Design Examples: A Showcase and Conversion Critique

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Check out the NEW Luke Ferguson Knows Insurance Landing Page Website Designed & Constructed by Honeyweb Online Marketing Solutions

Luke is a dedicated, committed and reliable Insurance Broker who has worked in the industry since 2009.

Luke Ferguson is proud to be a part of the Austbrokers Family, working for an Authorised Representative at Austrbokers Terrace in Mile End, South Australia.

Check out the NEW Luke Ferguson Knows Insurance Landing Page Website Designed & Constructed by Honeyweb Online Marketing Solutions

launch website

3 Ways to Increase Conversions by Increasing Contextual Relevance

When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem.

A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.

By Raphael Paulin-Daigle
www.conversionxl.com

3 Ways to Increase Conversions by Increasing Contextual Relevance

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Can You Trust the “Science” of Optimization?

Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas.

Researchers have shown it’s true.

Fact: if you give potential customers a small gift, you’ll create a debt that customers will eagerly repay.

Robert Cialdini wrote about that years ago in his popular book, Influence: The Psychology of Persuasion.

Can You Trust the “Science” of Optimization?

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SaleCycle Report Shows Australia Has World’s Highest Online Retail Cart Abandonment

Behavioural Marketing Solutions Company SaleCycle, has released the results of its Remarketing Report for Q2 2016 ahead of the Sydney Online Retailer event, which says that Australian online stores had the highest cart abandonment rate globally last quarter and are performing worse than their international competitors, particularly in fashion.

Taken from a consolidation of statistics from over 500 global retail, travel and fashion brands, the report reveals key cart abandonment and remarketing statistics.

[Karen Terranova]
Posted byKAREN TERRANOVA 

SaleCycle Report Shows Australia Has World’s Highest Online Retail Cart Abandonment

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Visual Engagement Metrics: Your Optimization Secret Weapon

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.

One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.

When you hear the words ‘eye-tracking’ or ‘visual engagement analytics’ you may think these techniques are too expensive or complicated for you to use. With increasingly scalable technology and a decent game plan, however, that’s simply not true.

By Jean Templin
ConversionXL

Visual Engagement Metrics: Your Optimization Secret Weapon

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.

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Kate & Jason (Snowy) Carter
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Steven Hamilton - Honeyweb

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