Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Online And Offline Retail Are Converging At Last: Atomic 212’s Jason Dooris
Online retail and bricks and mortar stores aren’t mortal enemies. Far from it argues Atomic 212’s Jason Dooris (pictured below) in this opinion piece. And it’s all backed by some juicy examples too. And you can’t argue with that…
Online and offline retail should not be seen as two separate or opposing streams. One influences the other, and brands should develop their offline and online presences harmoniously, in order to create a holistic consumer experience.
The Silent Landing Page Conversion Killer (And How to Stop It)
When creating a landing page, you’ve likely wondered, “How much copy should I include?” — a question to which copywriters usually reply, “Well, that depends…”
And it really does depend on the complexity of your offer and about a billion other factors. Crafting concise copy is tough, so it’s only natural that many landing pages contain too many details.
How to Find Correlative Metrics For Conversion Optimization
When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan.
Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics?
Check out the NEW A&B Industries Ecommerce Website Designed & Constructed by Honeyweb
A&B Industries is a Sheet Metal Manufacturing business which has been operating for over 25 years and is located in the Northern Suburbs of Adelaide South Australia. We also distribute throughout the other states of Australia using our sales division, RW Sales that are located in Melbourne Victoria.
We now supply to over 300 local businesses throughout Australia including Electrical Wholesalers, Plumbing Stores, Wood Fire Stores, Fencing Contractors and also do custom jobs. We provide them with the best prices guaranteed. Our Gas heating products are Australian Gas Association tested and approved. We design & Manufacture to AS/NZ3000, ASNZ5601, AS/NZ3439 and AS/NZ3012.
What 6+ Years of Landing Page Optimization Taught Oli Gardner
What happens when you’ve seen more landing pages than anyone on the planet?
Well, for one, you start noticing poor and positive marketing experiences all over the web. And then you start noticing optimization tactics at play in the real world, too, like when you’re shopping for a blender or using a poorly-designed bathroom sink.
But you also learn a heck of a lot about marketing.
Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]
What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there’s higher risk involved without the surplus of data.
But sometimes you can still test. While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of small businesses and startups experience. But of course, we all want to optimize our sites and make data driven decisions. So how is it possible?
![Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]](https://www.honeyweb.com.au/uploads/blog/Optimizing_a_Low_Traffic_Site_for_a_13.5_Uplift.jpg)
How Do UX Professionals View Conversion Optimization?
It’s always fun to find out what others think about what you do.
In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?
To find out, I talked to a few dozen UX practitioners. I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.
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