Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Future of Digital Marketing: 7 Predictions for the Year Ahead [Infographic]
Are you planning your digital marketing campaign for the year ahead?
Want to know the key trends that should form a part of your strategy?
Boostability share their 7 digital marketing predictions for 2018 in this infographic. Here’s what makes their list.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![The Future of Digital Marketing: 7 Predictions for the Year Ahead [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_1011800980.jpg)
5 Ways to Maximize LinkedIn for Business in 2018
While other social platforms get more attention, LinkedIn has slowly been building out its marketing options
With the backing of Microsoft enabling a broader range of integrations and data tools to help optimize campaigns.
The platform has also increased its user base and launched a set of new tools to help boost your brand message, and it’s worth taking note of these tools as you go about planning your 2018 strategy.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Vine Version 2.0 is Coming – Though You Can’t Call it That
Remember Vine?
The Twitter-owned, 6-second looping video app was hugely popular for a period, launching the careers of some major creative talent.
But in December 2016, the app announced it would be shutting down, with Twitter switching it to the Vine Camera app, a tool which enables you to view old Vines, and even create them to a degree, but without the Vine community.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Confirms Ability to Add GIFs to Stories, and to Upload Stories Content in Various Formats
Instagram has now confirmed what was widely – they’re adding the ability to insert GIFs into Stories content as a new way to spice up your visuals.
As you can see, the GIFs available – via a new partnership with GIPHY – are custom-made for purpose, with transparent backgrounds, enabling you to add them to any part of your image.
When you tap to add a sticker to a photo or video in stories, you’ll now see a new GIF option.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

The Definitive Guide to Google’s Call-Only Ads
If you’ve noticed one thing about AdWords, it might be that calls dominate your “clicks” or conversions.
Despite the increasing use of text-based platforms, calls still dominate when it comes to reaching a business.
In 2015, Google released AdWords’ new call-only campaigns to allow advertisers to capitalize on solely calls.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

The Official Facebook Advertising Playbook 2018
With a new year comes new opportunities to engage with your audience.
Facebook advertising continues to be a powerhouse for marketers who want to engage customers in new and creative ways.
If you have a vision, chances are, Facebook ads has the right set of opportunities for you.
By Andrew Tate
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

3 Creative Ways to Address Consumer Criticism on Social Media
A recent survey found that 72% of businesses admitted that they were not as prepared as they needed to be to respond to social media criticism.
And if you don’t handle it in the right way, your business can become stained with a reputation of not giving a damn about its audience.
In the age in which one disgruntled user has the power of thousands, it could trigger an avalanche of negative posts.
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

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