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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

8 Silly But Harmful SEO Mistakes Even Professionals Make

There’s plenty of room for things to go wrong in SEO.

Kicking yourself because of a recent SEO oversight?

Here are eight seemingly small yet damaging mistakes professionals should watch out for.

By Loren Baker
searchenginejournal.com

Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

8 Silly But Harmful SEO Mistakes Even Professionals Make

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TikTok for Business: Why Marketers Should Consider TikTok

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?

Learn how the TikTok algorithm evaluates and serves content, find tips to create TikTok content for your business

And discover examples of businesses using TikTok successfully.

By Michael Stelzner
socialmediaexaminer.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

TikTok for Business: Why Marketers Should Consider TikTok

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15 Social Media Marketing Fails [Infographic]

Do you want to avoid damaging your company reputation?

Want to know the mistakes that could ruin your social media marketing strategy?

Inklyo share their social media fails to avoid in this infographic.

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

15 Social Media Marketing Fails [Infographic]

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Brand Awareness Proves a Top Priority for Brands on Social [Infographic]

After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.

We asked about five different social media platforms: Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Of these five, Instagram came out on top as the winner for the favorite app to use for building brand awareness.

By Emma Wiltshire
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Brand Awareness Proves a Top Priority for Brands on Social [Infographic]

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New Study Highlights the Latest Facebook Ad Performance Trends [Infographic]

While organic posts keep your audience connected to your social media pages, ads can help to ensure that your business accounts continue to grow.

But the results of your ad efforts will ultimately be defined by your ad settings and targeting.

So which is best for your next Facebook ad campaign - sponsored feed posts, Instagram ads, Audience Network promotions, Messenger outreach? 

By Adina Jipa
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

New Study Highlights the Latest Facebook Ad Performance Trends [Infographic]

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Twitter Publishes New Insights Into Video Ad Effectiveness

No doubt you've heard this before, but video is the best performing content type across all social platforms, and Twitter is no exception.

Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement.

Twitter has published some new insights into exactly how you should look to utilize its various video ad options to maximize campaign impact.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Twitter Publishes New Insights Into Video Ad Effectiveness

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LinkedIn Adds New Staff Connection Tools Via Company Pages, New Follower Analytics Options

LinkedIn is adding a new, dedicated communications channel for your company and employees via your LinkedIn Company Page

While it's also providing new insights into your company page followers to help guide your content and outreach decisions, as part of its latest feature roll-out for company pages.

Here's what's been announced:

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Adds New Staff Connection Tools Via Company Pages, New Follower Analytics Options

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