Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Analytics, the Pixel, and Events
Facebook Analytics is a terrific tool that not enough marketers are using.
Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?
In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events.
By Jon Loomer
jonloomer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Facebook Ad Image Size Ultimate Guide
Marketers know that images are an important part of ad design and campaigns.
Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention.
But why does Facebook ad image size matter?
By Andrew Tate
adespresso.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
7 Down and Dirty Ways to Boost Social Media Performance Fast
Can you believe some people actually think social media as a marketing strategy is dying?
No joke - I've actually listened to experts in the promotional field talk about how oversaturated and useless social media has become and that we should only be using it for social ads.
Now, don't get me wrong, I am a huge fan of social advertising.
By Ann Smarty
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Twitter Adds View Count Displays to All Videos
Twitter has announced that it will now display video view counts on all videos posted to the platform.
Twitter’s been experimenting with video view counts for a while, with some users reporting seeing them, then having them disappear again.
Now, it seems, they’ll be here to stay.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How ‘Getting Personal’ with Your LinkedIn Updates Can Drive Significant Reach
Sharing personal updates on LinkedIn is a bit of a controversial area for some.
Definitely, LinkedIn's not Facebook - you don't want to be sharing all your personal news, thoughts and updates on a platform that's primarily focussed on professional interactions.
But there is a way to share relevant personal updates with your LinkedIn network - and those posts, in my experience, can perform better than your regular 'all business' updates.
By John Nemo
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Everything You Need to Know About Facebook Lead Ads [Infographic]
Facebook Lead Ads provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.
Originally introduced in 2015, Facebook has unveiled several updates to Lead Ads, making them a more appealing, effective option.
And the revised Lead Ads do generate results - Land Rover, the British Automaker, experienced superior results than standard Facebook link ads and managed to reduce their social media lead generation cost by up to 4x.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![Everything You Need to Know About Facebook Lead Ads [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_768395854.jpg)
Building Social Media Brand Personas
As marketers, we all know the importance of creating marketing personas before launching a social media plan.
Just like any other marketing effort, we never want to create content without conducting proper research and developing a strategy.
Typically you begin with defining your brands 'buyer personas' to determine the type of content you should be producing and on what channels you should use to promote that content.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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