Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]
During our final #SMTLive Twitter chat of the year, we took time to reflect on digital marketing trends in 2017 and discuss new opportunities we marketers should look out for in 2018.
We covered a few major topics we believe will be the next big thing for digital marketers in 2018.
We had a great discussion with the group — here are the major takeaways from the chat.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]](https://www.honeyweb.com.au/uploads/blog/shutterstock_780808561.jpg)
Facebook Releases New Data on Messenger Business Use and the Popularity of Messenger Bots
Right now, no one seems quite sure what to make of Facebook’s ‘Messenger for business’ push.
On the one hand, the shift to more business options makes perfect sense – Facebook's followed their established monetization playbook of building a platform users love
Then adding free business tools, before moving onto paid options – and with more than 1.3 billion users, Messenger is certainly ripe for the next stage of its evolution in this regard.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Adds New Listing of All Emails They’ve Sent to You, in Order to Negate Scammers
Ever get an email from Facebook which you’re not sure is legit?
Scammers regularly use emails made up to look like they’re from The Social Network in order to steal your information, prompting users to log on to address an issue of some kind, with a link that takes them through to a phishing site.
But now, Facebook’s providing a way to validate such messages.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Adds New Anti-Harassment Tools to Messenger
As Twitter continues to work to improve its tools to combat on-platform harassment and abuse
Facebook's also rolling out some new features along the same lines for Messenger – which, at 1.3 billion users, is now a rising outlet for similar forms of misuse.
First off, Facebook’s boosting their capacity to block new accounts created by users you’ve previously blocked.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook’s Adding New Face Recognition Tools, Advancing its Image Identification Efforts
Facebook’s been developing and enhancing its image recognition technology, with a view to utilizing it to add more context and relevance to their data banks.
This week, Facebook has announcedthe next step in advancing their image-recognition tools, with the addition of new alerts for photos taken of you
Whether you’re tagged in them or not – and enhanced identifiers for vision-impaired users. Here’s how they work.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Google AdWords vs. Facebook Ads: Battle Of The Ad Titans
Google AdWords and Facebook ads dominate the online advertising space.
If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.
Facebook currently has two billion monthly active users, making it a hotbed for user activity. AdWords reaches billions of people each and every day.
By Brad Smith
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Everything You Need to Know About Facebook’s Audience Network
When you’re creating your ads and go to edit placements, you’ll see several different placement heads.
Facebook, Instagram, Messenger, and Audience Network. The first three are pretty much self-explanatory, especially since you’ve probably seen clear examples of all the placement options that fall beneath them.
But what about the audience network placements?
By Ana Gotter
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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