Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Announces News Feed Update to Crack Down on ‘Engagement Baiting’ Posts
While most businesses are slowing down and easing into the end of year period, Facebook continues to roll out updates
And significant ones at that. This week, The Social Network has announced yet another News Feed algorithm tweak, this time taking aim at Pages which push for engagement in order to boost their reach.
This one has significant implications for the social media marketing strategies of many businesses.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Why You Should Create a Social Media Content Bank (and How to do it)
Gathering a ton of social media content at once may sound like a headache, but the amount of the amount of time and effort you’ll save in the end can be priceles.
In this post, we'll go over the benefits of gathering and creating a social media content bank, along with some key, practical steps you can take to get it done.
Getting your content organized is key to your social media marketing success.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
Facebook confirmed it will begin testing pre-roll video ads on the platform’s video-centric features
Such as Watch in a blog post outlining several updates to its video distribution and monetization strategy. The test will start with six-second pre-roll ads.
Facebook will show more videos from publishers and creators that people actively want to watch, such as shows or videos that are part of series or content from partners who are creating active communities.
By David Kirkpatrick
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
6 Steps to Promote Your Webinar with Social Media Ads
Businesses love investing in social media ads to promote their webinars because they have a high registration rate of 51%.
Also, around 20% of webinar attendees convert to buyers. But the only way to achieve these high conversion rates is to ensure your webinars are attended by the right people.
As such, social media marketing - with its advanced targeting options, is a great way to hone in your webinar ads and boost performance.
By Jordan Kasteler
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Improve Your Instagram Hashtag Strategy
With Instagram’s latest update, users can now follow hashtags, along with fellow users and brands they love.
What does this mean for social marketers? It’s easier to discover content and engage with trending topics.
Instagram is setting itself up to be a major player in this “real time” ecosystem, alongside constant developments in its Instagram Live and Instagram Stories features.
Sponsored By Simply Measured
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Snap’s new Lens Studio simplifies creating AR content
Snap unveiled its second official application to help advertisers and everyday Snapchat users create their own augmented reality (AR) lenses
That overlay digital images on real backgrounds seen through a smartphone camera, per a blog post. Snap’s Lens Studio is free to download for Mac and Windows desktop computers.
Snap said 70 million Snapchat users a day interact with Lenses, which before the introduction of Lens Studio were all developed by the company’s internal creative agency.
By Robert Williams
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Social Media Today Predictions for 2018 [Infographic]
This past year was a hot year for the social media marketing world, especially for content creators.
Video, in particular, quickly swept over all social platforms and became a main focus for many marketers.
And as content production is on the rise, consumer attention spans are on a fast decline.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Today Predictions for 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_633575234.jpg)
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