Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Master the Fine Art of the Follow-Up
Is there anything more frustrating than waiting for an answer and getting silence?
Here's your Guide on How to (Profesionally) Pester about a Job, a Pitch, an Invoice and more.
Copywriting: See immediate lifts by applying these 5 principles to your headlines
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.
What it does take, however, is applying the five key principles of effective headlines.
How to Write Headlines That Convert
Key discoveries from a meta-analysis of 15 years of behavioral research.
A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?
The best ways to create repeat customers
I wouldn't blame you if, at first glance, you tilted your head and did a Scooby-Doo at this headline. Marketing surely can help generate interest and trial. But doesn't the product itself drive repeat purchases? I mean, you didn't see a lot of repeat Yugo owners. However, even great products need marketing help to achieve loyalty and drive repeat purchases.
The best products don't need (much) advertising to sell the first product, let alone create repeat customers. Look at Huy Fong's famous Sriracha hot sauce. Or Costco. Both are cult or near-cult brands that essentially do no advertising. However, that doesn't mean they aren't smart marketers. Is the product you're marketing day-in and day-out a cult brand favorite? It's more likely you're in with the other 99 percent of us, and as a result, marketing and advertising are both vital to the success of the brand(s) you work with. So how do we use marketing and advertising to drive success and loyalty?
How to Improve Email Performance by Using the Right Words in the Right Order
Sometimes we focus so much attention on the body of our emails, we forget about one of the most important aspects of our sends -- the subject line. In this Web clinic recap, learn from two researched experiments how to optimize your subject lines.
Email is more important than ever before. Consider these statistics:
- 70% of consumers prefer to be contacted via email, even those age 65+ (MarketingSherpa)
- 66% have made purchases as a direct result of email (Direct Marketing Association)
- Email is nearly 40 times more effective at acquiring new customers than Facebook or Twitter (McKinsey & Company)
B2Bs Need to Step Up Email Automation
Three-quarters say fewer than half of email campaigns are triggered
Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered, limiting them from responding automatically to recipient actions, such as website visits or event registrations, in a “timely and more relevant fashion.” Meanwhile, just one-quarter said more than half of the email campaigns conducted in an average month were automated.
No Email Marketing Strategy is Complete Without These Two Tactics
Conversion rate optimizers make landing pages. Email marketers send emails.
The problem, however, is that the two departments aren’t always in sync. Andif your marketing strategy isn’t unified across all channels, chances are you’re leaving conversions on the table.
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