Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Power of the Properly Sequenced Subject Line
The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order
According to a recent MarketingSherpa survey, most U.S. adults prefer that companies contact them via email (2015). However, with so many emails coming to their inboxes daily, customers are not actively trying to read emails, but delete them.
How can your email capture the interest of your audience? It starts with the subject line.
How to Improve Your Email Marketing With Social Media
Want to know how to grow your email list? Are you using social media to support your email list growth?
If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.
In this article you’ll discover tips for using social media to improve your email marketing.
How to create a killer value proposition for your next email campaign
The value proposition could well be the most important part of your email campaign; it tells your recipient exactly what your offer is and why they should care.
We’ll teach you the 3 elements of an effective value proposition and show you actionable examples of great value propositions that compel people to take action.
The 10 most innovative emails of 2014
Email marketers use all sorts of strategies to capture the attention of their recipients. Find out which ones were the best of the best this year.
At The Relevancy Group, we live and breathe email marketing. We work with some of the biggest email marketers in the industry, as well as all of the top ESPs. And while we try to act as honest brokers in the work we do, we are still consumers when the work day is over. As consumers who receive a lot of commercial email, we are just as likely as anyone else to engage with great emails and ignore those that aren't so great. So once again, as the year approaches its ending, we bring you our list of the 10 most innovative emails of the year.
Email remains the best digital channel for ROI
As with many things in digital, there's always someone proclaiming the imminent death of email.
Its 'killers' are said to include social media, instant messaging, and spam. However, it's still here, it works, and we can prove it. According to our Email Marketing Industry Census 2014 sponsored by Adestra, revenue from email has increased proportionately by 28% in one year.
4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates
Even if your email list is huge, poor open and click-through rates prevent you from spreading the word about your marketing campaigns.
Here are four tips to help you write more engaging, super-clickable emails.
Email Marketing > Converting Opens to Clicks
How 3 simple email principals led to a 27% increase in clickthrough rates
Your customer’s inbox is a competitive atmosphere. He or she scans the inbox, determining the importance, relevance and necessity of each sender and subject line, with the hopes of paring down the ever-increasing list.
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Thanks for introducing me to your exceptional product. After 6 months procrastination we launched our first edition on 30 May. The $38.50 cost of sending the emails reaped $5000 revenue (8 purchases) directly from the offer made in the newsletter from clients who hadn't been in touch for over 6 months. This far exceeded my expectations. Coming up 30 June we made a last week of the financial year offer and that generated another $5000 revenue (10 purchases), this time from our complete database (still only costing $55.00). Truly amazing. We have also noticed an increase in general business which has co-incided with the introduction of the newsletter. This could be co-incidence but I think that using this neat simple tool to communicate with our database has created an awareness and triggered flow-on business. Very inexpensive, easy and simple tool to use - my only regret is that we didn't get going earlier. I believe every business should bite the bullet and sign on."
Nick Llewellyn
Little Adelaide Catering Co
