Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Too Much Data Can Turn The Customer Experience Into A Creepy One
Brands can have too much data on customers meaning the marketing message goes beyond personalised and moves in the realms of downright creepy. And when that happens, they’ll fast reach for the adblockers.
This is the view of Teradata’s John Timmerman who was speaking at yesterday’s ONE Marketing Connect conference in Sydney and goes by the rather highfalutin title of global industry evangelist.
The 3 steps of email retargeting
Media is the major expense B2C marketers face when acquiring new customers and building email lists. For most, much of that media investment is wasted when they take the low-hanging fruit, aka immediate conversions, without properly retargeting the "rest of the media" until it converts.
In short: you've made the media buy and converted a few leads to customers, but the ROI is shaky. That changes when you retarget with email.
The 9 Email Mistakes That Make People Ignore Your Messages
Billions of emails are sent every day, but that doesn't mean we have any clue what we're doing. Follow these steps to improve your messages.
Despite the rise of social media, instant messaging, and all manner of apps, reports of email’s death have been greatly exaggerated. In fact, according to technology market research firm The Radicati Group, in 2015, roughly 2.6 billion people will use email, a number that will grow to more than 2.9 billion by the end of 2019.
How to Write Headlines That Convert
Key discoveries from a meta-analysis of 15 years of behavioral research
A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?
Copywriting: See immediate lifts by applying these 5 principles to your headlines
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.
What it does take, however, is applying the five key principles of effective headlines.
Email Marketing: 5 test ideas for personalizing your email campaigns
Personalization is not new to email marketing; but has it lost some of its appeal with marketers?
Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only 37% of marketers segment email campaigns based on behavior.
5 Ways Content Underpins Outbrain’s Customer Retention Strategy
It takes more than coupon clippings and reward points to win over today’s consumers — they’re looking for value that goes beyond monetary incentive.
Businesses that know how to engage their customers and provide unconditional value will be the ones that foster a long-term relationship with their community.
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Testimonials
"Even before Honeyweb came along, I always believed that internet marketing was a key element in any business hence why I tried to make an effort to keep an email subscriber base. I just didn't know how to make attractive newsletters using plain text emails! Then Honeyweb came along and changed all that. They provided me with a template and an easy to use subscriber management system which I could effectively use to reach my customers. Now, my emails look extremely professional and I am always guaranteed sales after I send out the newsletters because people can look and read about all the new products in my store. Also, one feature I really appreciate is the ability of the Honeyweb system to keep track of who is reading my emails, clicking on links, and bouncing off so I am aware of whats going on. I would definitely recommend Honeyweb to all of my friends if they were looking for a Newsletter system!"
Peter Ti
Eternal Spirit
