Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Create a Fan Content Campaign in 7 Easy Steps
Have you considered collaborating with your fans? Do you know how to create a user-generated content campaign?
When you include fans in your Fan Content you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals.
In this article you’ll discover how to run a successful user-generated content campaign for your business in seven steps.
How Tim Ferriss Turned 300k Inactive Email Subscribers Into Raving Fans
How does one end up with a list of 300k inactive users?
Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it’s difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting nearly 300k email subscribers since he first set up his blog for The 4-Hour Workweek in 2007, Tim hadn’t sent a single email. However, he revived the email program one test at a time over the past year, and we interviewed him to discuss his recent successes.
The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]
In 2014, 35% of holiday shoppers relied on promotional emails to keep track of all the sweet deals. Can your customers count on you to keep them informed? And when your customers do open and click your emails, are you sending them to the right place?
Eliminate the guesswork with The Ultimate Holiday Email Marketing + Landing Page Guide, a free ebook written by Unbounce and the email experts at Campaign Monitor. It’s packed with the essential advice for running a delightful – and delightfully-successful – holiday campaign.
![The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]](https://www.honeyweb.com.au/uploads/blog/The_Ultimate_Guide_to_Running_a_Holiday_Email_Campaign_Free_Ebook.jpg)
How to Create Facebook Ads With Emails: 5 Creative Ideas
Do you have an email list? Are you looking for creative ways to use Facebook ads?
With Facebook custom audiences, you can reach your email subscribers with relevant Facebook ads.
In this article I’ll share five ways to target your email subscribers with Facebook ads.
How to reach consumers through emotion and logic
As consumers, we like to eat delicious food, drink wine, and buy nice things, even when we understand the potential negative impacts, health or otherwise. With more data and information available to help us make choices, we're torn between giving into what we really want and making rational decisions.
As marketers, we must find ways to keep consumers focused on the positive, to appeal to emotion (trust, imagination) and rationale (convenience, logic). Here are three ways to do it.
Email Marketing Isn’t Dead, but How Can Marketers Keep it Alive?
With so many other ways to directly communicate with consumers (think social media, SMS, etc.), some brands have shied away or reduced their use of email. Marketing is expensive, and some brands may not be able to accurately measure email's return on investment, thus lessening its value. Flooding a customer's inbox with promotional emails, they might think, is outdated and annoying.
Well, think again. According to a new report [Opens in a new window] from Yesmail, the "never active" segment of email databases fell below 69 percent for the first time despite an increase in inbox volume. In simple terms, this means that although subscribers were receiving more emails from brands, they were more receptive to them. In general, this year's second quarter was a time of firsts for email marketing in several different aspects:
7 Ways Bigshot Companies Delight Customers With Email
There aren’t many canonical examples of great email marketing, but CD Babyfounder Derek Sivers is responsible for one.
Years before it was trendy to create kooky transactional emails, Sivers decidedthat his shipping confirmation email “felt really incongruent with [his] mission to make people smile.”
So he came up with something better:
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Steven and the Honeyweb team have opened up the entire social media sector for our products at North East Trading Co - EmberArresta, They put us in reach of multiple new audiences and customers that were previously beyond our reach. We highly recommend using Honeyweb Online Marketing Solutions for anyone looking to expand market sales."
Paul Kirwan
North East Trading Co (EmberArresta)
