Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Honeyweb Staff Introductions: Steven Hamilton
Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)
Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.
Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.
It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”
With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.
Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.
Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”
Rebuilding Trust — The Millennial Marketer’s Challenge
In 2015, Millennials surpassed Generation X in total workforce, according to Pew Research
As that generational number continues to rise, undoubtedly a chunk of Millennials have and will be joining the marketing world.
However, trust is down across the board. The task at hand for Millennials joining the marketing landscape: rebuild that broken trust.
It won’t be easy, fortunately Rob Zaleski discusses some ways you can make it happen, including:
- Create community (internally and externally)
- Be Human and Transparent
- Be a Storyteller
Access the full article here. Source: Rob Zaleski
We at Honeyweb Online Marketing are committed to maintaining your brand's integrity, authority and trustworthiness. Click here to contact us and discuss how we can achieve this for your business.
4 Instagram Contest Ideas to Engage Your Followers
Do you want more engagement on your Instagram profile?
Have you considered rewarding your followers with a giveaway?
Instagram contests give people an entertaining reason to interact with and promote your business and products.
Discover four types of Instagram contests that will engage your fans, as provided by Michael Georgiou from Social Media Examiner, such as:
- Host a Like-to-Win Contest
- Launch a Selfie Contest
- Run a Hashtag Contest
- Design a Voting Contest
Click here to read the detailed post. Source: Michael Georgiou
Discover how our social media package will ensure your business engages with your Instagram audience by clicking here. Contact us here.
Study: Gen Xers Are More Addicted To Social Media Than Millennials
According to a new Nielsen report, when it comes to social media, Gen X (those aged 35-50) appear to have a great addiction to social media than their younger sibling, Gen Y
The study found the Xs spent an average of 6 hours 58 minutes a week on social media networks, compared with the Ys 6 hours 19 minutes.
Neilsen also discovered that Facebook was the most popular social media platform on smartphones with about 178.2 million unique users in September.
Instagram was next with 91.5 million unique users, followed by Twitter, with 82.2 million unique users.
These figures are indicative of how influential social media truly is, which is definitely an advantage for businesses who are attempting to market their brand online.
Download the full report here. Source: B & T News
Click here to read how we can use social media to enhance your business' online presence, ultimately increasing your online sales. Click here to contact us.
How to Better Spend Your Social Media Marketing Budget
Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%
However, 86% of marketers still want to learn how to more accurately measure social ROI.
No matter your budget, a careful examination of your social media marketing budget is imperative.
Create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company.
See the detailed social media budgeting infographic here. Source: Social Media Today
Discover how we can help your business boom with our affordable social media services here. Get in contact with one of our experts today by clicking here.
What Is the Difference Between White Hat and Black Hat SEO?
When outlining inbound marketing strategies, marketers have to make a desicion: choosing between white hat or black hat link building strategies to elevate their content marketing efforts
So what's the difference between each?
In its simplest form, white hat tactics emphasize a strategy that follows Google’s rules – particularly in terms of quality content.
Black hat tactics take a complete 180 turn, opting for a more aggressive approach that isn’t afraid to bend the rules.
However, each strategy has its advantages and disadvantages.
For a better understanding, Andrea Lehr from Search Engine Journal takes a closer look at each tactic to help you determine whether you’ll want to use a white hat or black hat approach when navigating the wild, wild web.
Access the full article here. Source: Andrea Lehr
Need help with your SEO (Search Engine Optimisation) tactics to boost your online traffic? Click here to learn more or here to discuss ideas with us today.
How to Make Your Instagram Account Impressive
Did you know that Instagram has more than 500 million monthly active users?
So how do you go about getting more followers for your business?
For starters, it's important to post more and make sure you understand the network's algorithm.
To lead you to a steady follower growth and increased engagement, Nathan Chan from Entrepreneur has listed three of his best Instagram management tips, consisting of:
- Post on Instagram one to three times per day
- Understand the Instagram algorithm
- Think carefully about your captions
Access the detailed article here. Source: Nathan Chan
Click here to learn more about how we can manage your business' Instagram account and boost your total followers. Contact us here.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Thank you for our new website. The design and layout of our new website really reflects us as a business now and we are receiving more enquiries on a daily basis! A special thank you to Trent, who was very helpful with the transfer of old to new website and all the details involved"
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The Lodge Fitness Centre
