Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales.
But there is a right way and a wrong way to apply these psychological drivers.
Watch the video to learn how to tap into these three motivators in the most effective way.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
Marketing’s Top Tools: Guilt, Shame & Fear
We tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers.
Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are.
Before we dive into how these tools have and can be used, let’s look at a little background.
By Dave Davies
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips
Facebook announced a coming new addition for its Creator Studio dashboard called 'Traffic Source Insights'
Which would provide a more direct overview of video watch time and retention metrics within four separate audience categories - 'Followers', 'Shares', 'Recommended' and 'Paid'.
First off, Facebook starts with an overview of what each of the new stat categories means, and how you might utilize this info to maximize key areas of your performance.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Instagram Creators are Building Huge Audiences from Viral Stories Effects
With Instagram become the social place to be, more and more creators and brands are working to build their Insta audiences, and maximize the reach of their posts.
Now, users are more wary about cluttering their feeds, and less open to adding everyone they meet.
Are you looking to grow your Instagram audience in 2020?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Google’s Hogging Half Your Traffic: How to Get It Back
Rand Fishkin shocked us all on November 13 onstage at SMX East in NYC.
I heard audible gasps at some slides – the anxiety climbing up our throats as he made his undeniable argument.
Google. One of the most powerful tech companies in the world. One we depend on for traffic, revenue, and leads.
By Andreas Dzumla
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
5 Habits for Successful Social Media Managers in 2020
The social media landscape is changing so rapidly, and over time
It’s getting harder and harder to build an effective, engaged digital community, even in our hyper-connected world.
To help you get focused, and keep you healthy, in 2020, I recommend adopting these five habits.
By Julia Campbell
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Lookalike Audience Changes: What Marketers Need to Know
Do you use Facebook lookalike audiences?
Are you aware of Facebook’s recent changes to lookalike audiences?
Learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.
By Charlie Lawrance
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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